Headquartered in Bethesda, MD·Fiscal year ends December·NASDAQ: MAR·marriott.com
About Marriott International
Marriott International is a predominantly asset-light lodging company. It franchises, manages, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products, and owns or leases a small number of hotels.
Scale and brands: As of September 30, 2026, its system spanned over 10,200 properties with nearly 1.834 million rooms in 148 countries and territories. Its brands run across luxury, premium, select, midscale, extended stay, and all-inclusive tiers. Luxury brands include The Ritz-Carlton, St. Regis, JW Marriott, W Hotels, EDITION, and Bvlgari. Premium brands include Marriott Hotels, Sheraton, Westin, and Autograph Collection. Select brands include Courtyard, Fairfield, Residence Inn, Moxy, AC Hotels, and citizenM. Midscale brands include City Express, Four Points Flex, Series, and StudioRes.
Revenue model: Most profit comes from franchise fees, which include co-branded credit card, residential branding, and timeshare licensing fees, plus base and incentive management fees. Cost reimbursement revenue makes up the bulk of reported revenue but is passed through at no mark-up.
Loyalty and development: The Marriott Bonvoy loyalty and travel platform had about 309 million members, supported by partnerships with Uber and Starbucks. The development pipeline exceeds 4,200 properties and 634,000 rooms, with over half the rooms in international markets and conversions a growing share of growth. Updated
Revenue by Segment · Q3 2026
Cost Reimbursement Revenue73%
Franchise Fees14%
Owned, Leased, and Other Revenue6%
Base Management Fees5%
Incentive Management Fees3%
Latest Activity
Earnings CallAnthony CapuanoPresident & CEO, Marriott International
“Our excellent third quarter results reflected continued momentum across our business, the benefits of our global scale, and the power of our brands and revenue engines. Global RevPAR increased 6.5 percent in the third quarter, on higher ADR and occupancy. In the U.S. & Canada, RevPAR rose over 7 percent, with broad-based growth across customer segments and chain scales.
3 days laterTraded MAR4
Three days after the CEO talked up momentum, a Form 4 landed with both buy and sell activity, so the follow-through is only partial. Mixed insider action after an upbeat earnings call is the kind of detail that gets lost before the next report on this $107 billion hotel operator.
New 52-week high$416.3+3.0% vs prior high · 2026-10-21
A Q3 earnings beat pushed Marriott to $416.30, a record 52-week high and 3.04% above the peak set on Oct. 21. Hotel demand doubters have now been overruled twice in two weeks.
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Marriott raised its full-year worldwide RevPAR outlook to 4.5%-5.0% after global RevPAR rose 6.5% on higher rates and occupancy, beating expectations on EPS and revenue. Hilton warned on Middle East softness; Marriott is still guiding demand higher.
1,301 companies report next week, and Monday alone front-loads the read on consumer, travel and chips before the open: Estée Lauder, Marriott, Fox, Check Point and Tower Semiconductor. With misses getting punished harder than usual this season, positioning ahead of Monday morning matters.
CHKPCheck Point Software Technologies Ltd.Mon Nov 2Before open
New 52-week high$404+0.6% vs prior high · 2026-06-12
Marriott just cleared $404, a 52-week high that tops the June 12 peak of $399.81 by 0.57% and ends four months of stalling under that ceiling. The $105 billion hotel operator is now in open air with no overhead resistance from the past year.
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Susquehanna raised its price target on Marriott International (NASDAQ:MAR | MAR Price Prediction) stock to $385 from $280 while maintaining a Neutral rating. Analyst Christopher Stathoulopoulos made the revision as part of…
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Tuesday's top analyst upgrades and downgrades included Amgen, CF Industries, Coterra Energy, CymaBay Therapeutics, Eaton, Marriott, Monster Beverage, Mosaic, Nutrien, Public Service Enterprise, Urban Outfitters and Wayfair.
Thursday's top analyst upgrades and downgrades included Analog Devices, AppLovin, Goodyear Tire & Rubber, Home Depot, iQIYI, Knight-Swift Transportation, Kohl’s, Lowe's Companies, Marriott International, Nutrien, Tencent Music Group and Wynn Resorts.
Marriott International is a predominantly asset-light lodging company. It franchises, manages, and licenses hotel, residential, timeshare, yacht, outdoor, and other lodging products, and owns or leases a small number of hotels.
What is the MAR stock price target?
24/7 Wall St.'s 12-month price target for MAR is $480.25, rated Buy. The Wall Street consensus target is $415.81. MAR price prediction →