Headquartered in Milwaukee, WI Fiscal year ends September NYSE: ROK rockwellautomation.com
Rockwell Automation, Inc. (NYSE: ROK) is an industrial automation and digital transformation company serving manufacturers and industrial operators in more than 100 countries, with about 27,000 employees as of fiscal year-end 2026. It reports three segments:
- **Intelligent Devices**: hardware such as drives, motion, safety, sensing and industrial components.
- **Software & Control**: control systems and industrial software, its highest-margin segment.
- **Lifecycle Services**: consulting, engineering, project and recurring services.
The company tracks annual recurring revenue (ARR) from contractual, renewable offerings, including software. It is expanding in high-growth verticals such as semiconductors and data centers. Rockwell positions itself to orchestrate plant-wide workflows as factories become AI-enabled and autonomous. In fiscal 2026 it dissolved its Sensia oil and gas joint venture, which created a divestiture headwind for Lifecycle Services. North America accounts for the majority of sales, followed by EMEA, Asia Pacific and Latin America. Updated
An $85 million accrual for customer tariff refunds cut about four points from quarterly sales growth, so the revenue shortfall is an accounting artifact. Fiscal 2027 guidance calls for 6% to 9% organic growth and adjusted EPS of $14.50 to $15.50, built on semiconductor and data center demand.
Lifecycle Services is the recurring-revenue engine inside Rockwell's $50.2 billion automation franchise, and it now has a new executive signing Form 4s. Every future sale or grant from this seat becomes a readable signal on how the services push is tracking.
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Rockwell Automation, Inc. (NYSE: ROK) is an industrial automation and digital transformation company serving manufacturers and industrial operators in more than 100 countries, with about 27,000 employees as of fiscal year-end 2026.
24/7 Wall St.'s 12-month price target for ROK is $459.40, rated Buy. The Wall Street consensus target is $447.24. ROK price prediction →
