Headquartered in Baltimore, MD Fiscal year ends March NYSE: UA underarmour.com
Under Armour, Inc. is a global athletic performance brand, founded in 1996, that designs, markets and sells apparel, footwear and accessories for athletes. It sells through wholesale partners and through its direct-to-consumer channel, which comprises owned-and-operated Factory House and Brand House stores (438 doors as of September 30, 2026) and eCommerce. It also earns licensing revenue. Apparel is its largest category, followed by footwear and accessories. The company reports four regional segments: North America, its largest market, plus EMEA, Asia-Pacific and Latin America. Under Armour is carrying out a multi-year transformation under its Fiscal 2025 Restructuring Plan. The plan aims to improve efficiency, sharpen its product assortment, reduce discounting and strengthen global marketing amid tariff, freight and foreign exchange pressures. Updated
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Stocks started off lower in Monday's premarket but were nearing a break-even start to regular trading.
The three major U.S. stock indexes are trading lower again in Friday's premarket session.
Independent research firm Argus has upgraded Under Armour to Buy from Hold, and it assigned a $20 price target.
Thursday's top analyst upgrades and downgrades included Beyond Meat, Home Depot, KeyCorp, Lowe's, Nike, Nvidia, Palo Alto Networks, PG&E, Salesforce.com and Under Armour.
Under Armour shares popped after it released better than expected third-quarter financial results and an asset sale before the markets opened on Tuesday.
This week will be perhaps the biggest week of earnings season, with many major names reporting, including Amazon, Facebook, Ford and Starbucks.
Monday's top analyst upgrades and downgrades included AbbVie, American Electric Power, ANGI Homeservices, DuPont, GileadSciences, Microsoft, Peloton Interactive, Shopify, Trivago and Walt Disney.
Wednesday's top analyst upgrades, downgrades and initiations included Akamai Technologies, Alibaba, Boeing, Goodyear Tire & Rubber, Lyft, Micron Technology, Nvidia, T-Mobile, Under Armour, Wynn Resorts and XPO Logistics.
Under Armour released surprising fourth-quarter financial results before the markets opened on Tuesday, prompting a sell-off of its shares.
Chris Lange Under Armour is scheduled to release its most recent quarterly results before the markets open on Tuesday.
Chris Lange 24/7 Wall St. has put together a preview of Cisco, Lyft, Nvidia and a few of the other most anticipated quarterly reports due this week.
Tuesday's top analyst upgrades, downgrades and initiations included Alphabet, American Water Works, Caterpillar, Cisco Systems, Comcast, Gap, Lululemon Athletica, Nike, Slack, Stitch Fix, Tesla and Under Armour.
Under Armour, Inc. is a global athletic performance brand, founded in 1996, that designs, markets and sells apparel, footwear and accessories for athletes.
The Wall Street consensus 12-month price target for UA is $14.00.
