Companies

Apple Inc.

NASDAQ: AAPL
$342.55
▼ $6.96 (−1.99%) today
Markets open · 1:53pm ET

24/7 Wall St. View

AAPL at a Glance

Price
24/7 target
$384.73
Street target
$333.44
Earnings
Next report
Jan 27, 2027
Q4 2026 EPS
$2.10
vs. $1.98 est.
+6.2%

NASDAQ: AAPL

About Apple

Apple Inc. designs, manufactures and sells consumer hardware, software and services. Its product categories are:
- iPhone, the largest category, which includes the newly launched iPhone Duo, iPhone 18 Pro and iPhone 18 Pro Max.
- Mac, which now offers Touch for the first time.
- iPad.
- Wearables, Home and Accessories, including AirPods, Apple Watch, Apple Vision Pro and a newly introduced generation of home hardware.

Apple's six software platforms are iOS, iPadOS, macOS, watchOS, visionOS and tvOS. Its Services business includes the App Store, Apple Music, Apple Pay, iCloud and Apple TV, and it recently introduced an all-new Siri AI assistant. Services is a growing, higher-margin revenue stream driven by a large and expanding installed base of active devices.

Apple reports geographic segments for the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. It relies on third parties for components, manufacturing, compute and content. The company returns substantial capital to shareholders through share repurchases and quarterly dividends, and employs more than 150,000 people. Updated

Revenue by Segment · Q4 2026
  1. iPhone50%
  2. Services28%
  3. Mac9%
  4. Wearables, Home and Accessories7%
  5. iPad5%

Latest Activity

One of the most cash-rich companies on earth is borrowing across seven tranches, joining Meta, Alphabet and Oracle in a high-grade supply wave. Pricing here becomes the benchmark every other tech issuer gets measured against.

APPLE $AAPL KICKS OFF A SEVEN-TRANCHE, INVESTMENT-GRADE U.S. DOLLAR BOND OFFERING.
  • Replies12
  • Reposts10
  • Likes53

A seven-part deal from the most cash-rich borrower in tech sets the pricing benchmark every other high-grade issuer in this week's supply wave gets measured against.

APPLE KICKS OFF SEVEN-PART US DOLLAR HIGH-GRADE BOND SALE
  • Replies41
  • Reposts19
  • Likes183

Mad Money w/ Jim Cramer 11/4/26

  • Cramer ties Apple's 5.3% jump and record high to hopes midterm results slow data center building and cap DRAM prices
  • T-Mobile's new plans cut the $2,000 iPhone Duo to as low as $800 in family bundles, protecting Apple volumes
  • Microsoft rose 6.7% and Amazon 6.1% on the idea cheaper, scarcer data centers enforce capex discipline
  • AMD's big beat finished up only 1%; Nvidia fell 6.5% on the day, down from $239 to about $200

Cramer's read flips the AI trade on its head: regulation that curbs data center construction relieves memory costs for Apple and spending pressure for Microsoft and Amazon, while hitting the chipmakers that need the build to continue. He cautions the move is only a one-day trade, with Friday's payroll report capable of undoing much of it.

AAPLApple
Regular session
$351.77
+5.99%open $331.90

A 5.99% move to $351.77 is a rare single-day jump for a $5.1 trillion company, adding roughly $300 billion in market value in one session. Moves that size in the market's largest name pull the whole index with them.

AAPLApple
Regular session
$352.57
+3.09%open $341.99

A 3.09% intraday move to $352.57 is rare air for the world's largest company: it adds roughly $150 billion in market value in a single session. Moves that size on a $5.1 trillion base pull the whole index with them.

AAPLApple
Regular session
$353.29
+3.30%open $341.99

A 3.3% intraday move adds roughly $170 billion of market value at a $5.2 trillion cap. Keep an eye on whether $353.29 holds into the close.

Mad Money w/ Jim Cramer 11/3/26

  • Cramer calls the mega caps millstones: Nasdaq rose 0.83% while the Dow fell 197 points
  • Strong after-hours results from AMD and Arista Networks as proof non-Magnificent-Seven tech can lead
  • Oracle's $10 billion block priced at $116 and traded to $126, a sign buyers see a floor in tech
  • Wants a crescendo washout before committing more; Apple's reaction and a Palantir selloff weighed

The leadership baton is being passed to second-tier data center names, and Cramer would rather own companies with clean balance sheets than the big caps issuing debt and equity to stay in the AI race. He is not calling a bottom yet: without a high-volume reversal day, he keeps money elsewhere.

Cramer is flagging that the selling has moved past high-multiple software and into megacap tech, with Palantir and Apple both caught in it.

The Executioner's Face is Always Well Hidden but he is axing Palantir and Apple... Love the One Your With
  • Replies30
  • Reposts5
  • Likes93

Mad Money w/ Jim Cramer 11/2/26

  • Oil's drop pulled long rates down, lifting Amazon, Capital One, JP Morgan, Costco and Walmart on no company news
  • Non-tech growth is where the money went: medical devices like Medtronic and Intuitive Surgical, plus staples Pepsi and P&G
  • Apple's record September quarter beat on iPhone and Mac, but Cramer expects the stock lower short term on guidance
  • Oracle filed to raise $20 billion days after saying it would limit raises; Intel seen losing PC share to AMD

The call is that falling long rates are repricing everything outside tech right now rather than earnings, and Cramer says growth stocks away from semis are the clean way to play it. He is warning Apple holders that guidance will disappoint even after a record quarter, and he is openly annoyed at Oracle for raising capital immediately after promising restraint.

AAPLApple
Q4 2026
EPS
$2.10
est $1.98+6.2%
Revenue
$114.48B
est $113.36B+1.0%

John Ternus opened his tenure as CEO with a September quarter record, iPhone revenue of $57.58 billion and Services at an all-time high topping expectations on both lines. Tariff refunds drove part of that, so the underlying beat is thinner than it looks, and the holiday setup rides on iPhone Duo and the revamped Siri.

Quarterly EPS — reported vs estimate

AAPL Coverage

Frequently Asked Questions

What does Apple do?

Apple Inc. designs, manufactures and sells consumer hardware, software and services.

What is the AAPL stock price target?

24/7 Wall St.'s 12-month price target for AAPL is $384.73, rated Buy. The Wall Street consensus target is $333.44. AAPL price prediction →