Headquartered in Los Angeles, CA Fiscal year ends December NASDAQ: PLBY playboy.com
Playboy, Inc. (Nasdaq: PLBY) is a pleasure and leisure company built around the globally recognized Playboy brand and its intellectual property. It runs an asset-light model across licensing, digital content, consumer products and experiential offerings, and reports two segments.
- **Licensing:** Earns royalties from brand licensing deals worldwide, with notable growth in China. The segment is supported by about $324.0 million of contractual minimum guarantees, though revenue is concentrated among a small number of licensees.
- **Direct-to-Consumer:** Driven mainly by the Honey Birdette lingerie brand, sold through e-commerce (notably in the U.S.) and retail stores (notably in Australia).
- **Media and fan engagement:** The company has relaunched Playboy magazine with celebrity covers and runs paid fan-voting franchises such as the Playboy by Honey Birdette model search and the Great Playmate Search.
- **Hospitality:** Playboy is expanding into hospitality, having agreed to acquire a Miami Beach property (the Freehand Hotel) to develop into a private Playboy members club with operating partners. Updated
Licensing operating income jumped 41.1% to $10.9 million, with $324.0 million of contractual minimum guarantees already locked in. Revenue beat expectations and the company swung to a profit, its seventh straight quarter of positive adjusted EBITDA.
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Mountain Crest Acquisition, a special purpose acquisition company has decided to return Playboy to the public markets.
Chris Lange Playboy, Inc. (Nasdaq: PLBY) is a pleasure and leisure company built around the globally recognized Playboy brand and its intellectual property.
The Wall Street consensus 12-month price target for PLBY is $2.75.
