Sony Swings For A Double

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The new Sony (SNE) Walkman will not be a home run. Apple’s (AAPL) iPod has taken care of that. But, Sony management believes that the new version of its very old product will lift its market share in multimedia players from single digits to 10%. The upgraded version no longer uses a proprietary audio format. It runs MP3 just like everything else.

The little machine also plays video.

How Sony was trumped in the audio player market will be a matter for debate in the decades to come. It is now going down the same path in the video game platform business.

It has to be something beyond bad luck

Douglas A. McIntyre