Apple (AAPL) Misses Movie Rental Target

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Apple (NASDAQ:AAPL) is way shy of its movie rental goals.

Apple planned to have 1,000 movies available for its set-top box. According to the The Assocated Press that number is closer to 400.

Steve Jobs said "it’s taking movie studios more time than expected to get approval from various rights holders."

Apple’s run of bad PR continues.

Douglas A. McIntyre