This Gun Absolutely Dominates the American Gun Market

24/7 Wall St. Insights

24/7 Wall St. reviewed a report from Gun Genius To find America’s top 25 best-selling firearms from 2023.
America’s top-selling gun of 2023 was the Sig Sauer P365 pistol.
Since 2020, American gunmakers have manufactured 6.1 million pistols annually.
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America’s top-selling gun of 2023 was the Sig Sauer P365, a 9mm pistol selling for approximately $480 and manufactured in New Hampshire. Right behind the P365 was another Sig Sauer model, the P320. According to Sig Sauer, the P365 is a small, yet powerful, concealed carry weapon with an ergonomic design, while the P320 is a little bit larger and heavier. Both are popular among gun buyers in America, and Sig Sauer produced 9.4% of all U.S.-made firearms last year.

To find America’s top 25 best-selling firearms from 2023, 24/7 Wall St. reviewed a report from Gun Genius, which analyzed sales data from the online firearm marketplace GunBroker.com. Guns are ranked on sales volume in the 2023 calendar year, though exact sales figures were not provided.

In 2004, the Federal Assault Weapons Ban expired, and production of assault weapons began to increase, reaching over 1 million per year since 2015. By 2020, the number reached 2.8 million. Since 2020, American gunmakers have manufactured 6.1 million pistols annually, nearly double the 3.5 million average in the previous three years. Domestic firearm production is indicative of the kinds of guns Americans buy, and the latest sales report from the largest online firearm and ammunition marketplace shows industry trends of recent years continued through 2023. (Here is a look at the company making the most guns in every state.)

The following list was created using online gun sales only. Unlike most items purchased online, firearms are generally not shipped directly to your door. Typically, the process requires buyers to have their gun shipped to a Federally Licensed Firearm Dealer – usually a local gun store – which will run a background check before transferring the gun to the customer. Additionally, while the estimated base price of many of these firearms can be as low as a few hundred dollars, higher-end variations can sell for many times that amount.

Why Are We Writing About Last Year’s Gun Sales in the US?

The United States is the world’s largest consumer market for firearms, and nearly every gunmaker we note here has at least one major U.S. production plant, including Glock, which has its global headquarters in Austria, and Beretta, headquartered in Italy. Combined, these companies manufactured over 737,000 firearms in the U.S. in 2021. The firearms that made this list are made by 15 different companies under 17 brands, including some of the biggest names in the industry. Henry Repeating Arms, Glock, RemArms, and Sig Sauer each have multiple firearm models listed. But the largest share is made by Ruger, a company that manufactured over 2 million firearms in the U.S. in 2021, or 15.1% of total domestic production, according to the Bureau of Alcohol, Tobacco, Firearms and Explosives.

These are America’s best-selling firearms.

25. Glock G17

Approx. base retail price: $450
Firearm type: Pistol
Available chamberings include: 9mm
Parent company: Glock Inc.
Glock domestic firearm production in 2021: 581,944 (4.2% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Smyrna, GA

24. Remington Model 870

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Approx. base retail price: $410
Firearm type: Pump-action shotgun
Available chamberings include: 12 ga, 20 ga, .410
Parent company: RemArms
Remington domestic firearm production in 2021: 86,594 (0.6% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Ilion, NY

23. Armscor/RIA Rock

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Approx. base retail price: $380
Firearm type: Pistol
Available chamberings include: .40, .45, 9mm, 10mm
Parent company: Armscor
Armscor domestic firearm production in 2021: 73 (0.0% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Pahrump, NV

22. Rossi R92

Approx. base retail price: $620
Firearm type: Lever-action rifle
Available chamberings include: .30-30, .454 Casull,.38, .357 Mag,.44 Mag, .45, .45-70
Parent company: Rossi
Rossi domestic firearm production in 2021: 00 (0.0% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: None

21. Magnum Research Desert Eagle

Approx. base retail price: $1,660
Firearm type: Pistol
Available chamberings include: .357 Mag, .44 Mag, .50 AE, .429,
Parent company: Magnum Research Inc.
Magnum Research domestic firearm production in 2021: 14,586 (0.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Pillager, MN

20. Heritage Rough Rider

Approx. base retail price: $110
Firearm type: Revolver
Available chamberings include: .22 LR, .22 Mag, .22 WMR
Parent company: Heritage Manufacturing
Heritage domestic firearm production in 2021: 505,601 (3.7% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Bainbridge, GA

19. Browning X-Bolt

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Approx. base retail price: $740
Firearm type: Bolt-action rifle
Available chamberings include: .223, .243, .270, .270 WSM, .30-06, .308, 6.5 Creedmoor
Parent company: Herstal Group
Browning domestic firearm production in 2021: 44,494 (0.3% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Morgan, UT (Browning)

18. Springfield Hellcat

Approx. base retail price: $500
Firearm type: Pistol
Available chamberings include: 9mm
Parent company: Springfield Armory
Springfield domestic firearm production in 2021: 590,750 (4.3% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Geneseo, IL

17. Beretta Model 90

Approx. base retail price: $400
Firearm type: Pistol
Available chamberings include: .22 LR, .22 WMR, 9mm
Parent company: Beretta Holding
Beretta domestic firearm production in 2021: 155,352 (1.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Gallatin, TN

16. Ruger Blackhawk

Approx. base retail price: $640
Firearm type: Revolver
Available chamberings include: .357 Mag, .41 Rem Mag, .45, .30, .44 Special, 9mm, 10mm, .40
Parent company: Sturm, Ruger & Company
Ruger domestic firearm production in 2021: 2,078,013 (15.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Prescott, AZ, Southport, CT, Mayodan, NC, and Newport, NH

15. Remington Model 700

Approx. base retail price: $421
Firearm type: Bolt-action rifle
Available chamberings include: .223, .243, .270, .270 WSM, .30-06, .308, 6.5 Creedmoor
Parent company: RemArms
Remington domestic firearm production in 2021: 86,594 (0.6% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Ilion, NY

14. Smith & Wesson M&P9

Approx. base retail price: $330
Firearm type: Pistol
Available chamberings include: 9mm
Parent company: Smith & Wesson
Smith & Wesson domestic firearm production in 2021: 2,317,792 (16.8% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Columbia, MO and Springfield, MA

13. Ruger Mark IV

Approx. base retail price: $400
Firearm type: Pistol
Available chamberings include: .22 LR
Parent company: Sturm, Ruger & Company
Ruger domestic firearm production in 2021: 2,078,013 (15.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Prescott, AZ, Southport, CT, Mayodan, NC, and Newport, NH

12. Colt Python

Approx. base retail price: $1,230
Firearm type: Revolver
Available chamberings include: .38, .357 Mag
Parent company: Colt CZ Group
Colt domestic firearm production in 2021: 151,771 (1.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: West Hartford, CT

11. Marlin Model 1895

Approx. base retail price: $1,280
Firearm type: Lever-action rifle
Available chamberings include: .45-70
Parent company: Sturm, Ruger & Company
Ruger domestic firearm production in 2021: 2,078,013 (15.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Prescott, AZ, Southport, CT, Mayodan, NC, and Newport, NH

10. Ruger American

Approx. base retail price: $480
Firearm type: Bolt-action rifle
Available chamberings include: .30-06, .243, .270, .308, 6.5 Creedmoor
Parent company: Sturm, Ruger & Company
Ruger domestic firearm production in 2021: 2,078,013 (15.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Prescott, AZ, Southport, CT, Mayodan, NC, and Newport, NH

9. Henry Side Gate

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Approx. base retail price: $870
Firearm type: Lever-action rifle
Available chamberings include: .30-30, .357 Mag,.44 Mag, .45, .45-70
Parent company: Henry Repeating Arms
Henry domestic firearm production in 2021: 320,603 (2.3% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Rice Lake, WI and Bayonne, NJ

8. CZ-USA CZ 75

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Approx. base retail price: $500
Firearm type: Pistol
Available chamberings include: 9mm
Parent company: Colt CZ Group
CZ-USA domestic firearm production in 2021: 155,616 (1.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Kansas City, KS and Norwich, NY

7. Glock G43

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Approx. base retail price: $420
Firearm type: Pistol
Available chamberings include: 9mm
Parent company: Glock Inc.
Glock domestic firearm production in 2021: 581,944 (4.2% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Smyrna, GA

6. Glock G19

Approx. base retail price: $500
Firearm type: Pistol
Available chamberings include: 9mm
Parent company: Glock Inc.
Glock domestic firearm production in 2021: 581,944 (4.2% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Smyrna, GA

5. Henry Big Boy

Approx. base retail price: $850
Firearm type: Lever-action rifle
Available chamberings include: .327 Mag, .41 Mag, .38, .357 Mag,.44 Mag, .45
Parent company: Henry Repeating Arms
Henry domestic firearm production in 2021: 320,603 (2.3% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Rice Lake, WI and Bayonne, NJ

4. Ruger 10/22

Approx. base retail price: $270
Firearm type: Semi-automatic rifle
Available chamberings include: .22 LR
Parent company: Sturm, Ruger & Company
Ruger domestic firearm production in 2021: 2,078,013 (15.1% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Prescott, AZ, Southport, CT, Mayodan, NC, and Newport, NH

3. Mossberg Model 590

Approx. base retail price: $410
Firearm type: Pump-action shotgun
Available chamberings include: 12 ga, 20 ga, .410
Parent company: O. F. Mossberg & Sons, Maverick Arms
Mossberg and Maverick domestic firearm production in 2021: 492,444 (3.6% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: North Haven, CT and Eagle Pass, TX

2. Sig Sauer P320

Approx. base retail price: $470
Firearm type: Pistol
Available chamberings include: 9mm, .45, 10mm
Parent company: Sig Sauer
Sig Sauer domestic firearm production in 2021: 1,294,185 (9.4% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Newington, NH and Exeter, NH

1. Sig Sauer P365

Approx. base retail price: $480
Firearm type: Pistol
Available chamberings include: 9mm
Parent company: Sig Sauer
Sig Sauer domestic firearm production in 2021: 1,294,185 (9.4% of all U.S. made firearms)
U.S. manufacturing location(s) in 2021: Newington, NH and Exeter, NH