New iPad Attracts More Corporate Buyers (AAPL, SSNLF, AMZN, HPQ, T, VZ, VOD, S)

Investing

Published: March 13, 2012 7:29 am

The new iPad from Apple Inc. (NASDAQ: AAPL) may not have a catchy new name, but it definitely has plenty of appeal. A recent survey by ChangeWave Research indicates that 22% of companies plan to buy tablet devices for employees during the second quarter of 2012. Of those buyers, a staggering 84% plan to buy an iPad, a gain of 7% since the last survey in November.

Those new buyers have to come from somewhere and, in this case, they are coming from potential buyers of tablets from other manufacturers. Samsung Electronics (OTC: SSNLF.PK) gets 8% of new buyers, Amazon.com (NASDAQ: AMZN) gets 6%, and Hewlett Packard Co. (NYSE: HPQ) gets 4%, all down 2% from the last survey. Other makers get even smaller shares.

Among wireless carriers, AT&T (NYSE: T) and Verizon Wireless, a joint venture between Verizon Communications Inc. (NYSE: VZ) and Vodafone plc (NASDAQ: VOD) garner 30% and 29%, respectively, of corporate wireless service buyers, whileSprint Nextel Inc. (NYSE: S) gets just 4%.

Apple simply dominates the tablet market, and as buyers look more toward mobile devices and away from PCs, times will get even tougher for PC vendors.

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