Kindle First-quarter Sales Weak (AMZN, AAPL)

Photo of Paul Ausick
By Paul Ausick Published

Invalid Image
Sales of the Kindle family of e-readers from Amazon.com Inc. (NASDAQ: AMZN) is “significantly weaker than expected” in the first quarter of 2012 according to an analyst at Pacific Crest. The analyst’s warning is based on checks with suppliers, who say that e-reader component orders are down 75% from January levels.

The introduction of the new iPad from Apple Inc. (NASDAQ: AAPL) did not figure into the equation. In a note Pacific Crest’s clients, cited at MarketWatch, analyst Chad Bartley said:

We attribute weaker e-reader demand to slowing adoption, as well as some cannibalization by the Kindle Fire.

Bartley maintains his sales target for the Kindle Fire tablet but does see “some risk” based on the supplier check.

Photo of Paul Ausick
About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

KMX Vol: 7,330,419
GLW Vol: 22,800,969
INTC Vol: 233,719,006
SMCI Vol: 68,465,534
ENPH Vol: 13,978,376

Top Losing Stocks

ACN Vol: 41,744,333
EPAM Vol: 5,636,587
CTSH Vol: 61,311,400
CTRA Vol: 73,319,495
KR Vol: 26,704,230