Barnes & Noble (NYSE: BKS) released its new Nook tablet e-reader. The company’s shares move higher by barely 1%. Wall St. must believe, as most analysts do, that the Nook will continue to be crushed by the new Amazon.com (NASDAQ: AMZN) Kindle Fire, and low end versions of the Apple (NASDAQ: AAPL) iPad.
The new NOOK Tablet is much more than an e-reader as is true with the Amazon Kindle Fire. As the product was announced, the book-seller said the machine is “the company’s fastest and lightest tablet with the best in HD entertainment. NOOK Tablet offers access to popular movies, TV shows, music and more through the top entertainment services, including Netflix, Hulu Plus, Pandora and others, plus a collection of high-quality apps, fast Web browsing and email.” A small army of content and software providers said they had entered into partnerships with Barnes & Noble. This includes EA Mobile and UStream. Hardly impressive.
The one piece of information Barnes & Noble should have withheld was that “The bestselling NOOK Apps have grossed over $100,000 in the first 30 days of sale.” How embarrassingly small.
Douglas A. McIntyre
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