Consultancy BrandZ came out with its annual list of the 100 most valuable brands. Alphabet Inc.’s (NASDAQ: GOOGL) Google led the list at $246 billion.
Google was followed by Apple Inc. (NASDAQ: AAPL) at $234 billion, Microsoft Corp. (NASDAQ: MSFT) at $143 billion. Amazon was fourth at $139 billion. In terms of market capitalization, the four are the most valuable public companies.
Facebook Inc. (NASDAQ: FB) followed the tech companies with a brand value of $130 billion.
The consultancy said in a press release:
This year, the total brand value of the Top 100 brands has risen +8% to $3.64 trillion, compared with +3% in 2016, while the number of brands worth more than $100bn has increased from six to nine. The total brand value of the ranking is up +152% from 2006 (its first year), as its composition has shifted towards innovative, consumer-focused technology brands with huge reach and brand-building power. The BrandZ Top 10 in 2017 are worth almost as much as the entire Top 100 in 2006 ($1.42tn vs $1.44tn), and have grown +249% in value, compared with +152% for the Top 100 as a whole.
The 2017 ranking shows that the balance of power has truly tipped towards the consumer-focused technology brands that develop ecosystems that cater to many needs, simplifying an increasingly complex world. More than half of the Top 100’s total brand value is contributed by technology-related brands (a definition that includes telecoms and online retailers), up from a third in 2006, and these have grown +16% in the last year compared with +4% for non-tech brands.
The BrandZ Top 10 Most Valuable Global Brands 2017
|Rank 2017||Brand||Category||Brand value ($M)||Change||Rank 2016|