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Why 7 Analyst Favorite Dividend Kings Could Be Huge Bear Market Winners

This segment also provides women’s health products, such as sanitary pads and tampons under the Stayfree, Carefree, and o.b. brands; wound care products comprising adhesive bandages under the Band-Aid brand; and first aid products under the Neosporin brand.

Johnson & Johnson’s Pharmaceutical segment offers products in various therapeutic areas, including immunology, infectious diseases, neuroscience, oncology, pulmonary hypertension and cardiovascular and metabolic diseases.

The Medical Devices segment provides electrophysiology products to treat cardiovascular diseases; neurovascular care products to treat hemorrhagic and ischemic stroke; orthopedics products in support of hips, knees, trauma, spine, sports and other; advanced and general surgery solutions that focus on breast aesthetics and ear, nose and throat procedures; and disposable contact lenses and ophthalmic products related to cataract and laser refractive surgery under the Acuvue brand.

Shareholders receive a 2.80% dividend. Johnson & Johnson stock has a $201 price target at Citigroup. The lower consensus target of $187.57 compares with a close at $165.34 a share on Thursday.

Procter & Gamble

The company offers a very solid dividend as well as a host of recognizable products. Procter & Gamble Co. (NYSE: PG) is one of the world’s largest consumer products companies and one of the oldest in the Fortune 500. Its many brands include Pampers, Tide, Bounty, Charmin, Gillette, Oral B, Crest, Olay, Pantene, Head & Shoulders, Ariel, Gain, Always, Tampax, Downy and Dawn.

The company sells its products through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, specialty beauty stores, high-frequency stores and pharmacies. The company has been very innovative in its product development process and uses that to help ensure future growth and cash flow. This should provide investors years of steady growth and dividends.

The dividend yield is 2.61%. The Wells Fargo price objective is $160, and the consensus target is $155.94. Procter & Gamble stock closed at $1389.64 on Thursday.


These seven stocks have reasonable upside to the Wall Street targets, and the companies all pay very dependable dividends, given their Dividend King status. With even moderate appreciation in the share prices of these top companies, investors should be looking at double-digit total return potential. Most importantly for investors concerned with safety of principal, these stocks likely will fare much better than most in a big market sell-off.

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