China Decision Could Badly Hurt Apple’s Sales

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By Douglas A. McIntyre Published
China Decision Could Badly Hurt Apple’s Sales

© Apple Inc.. Paris (CC BY 2.0) by sabin paul croce

China sales are critical for Apple Inc.’s (NASDAQ: AAPL | AAPL Price Prediction) global revenue growth. It is the largest smartphone market, with about 950 million smartphone users. The number is about tripe, what it is like in America. The Chinese may block the sale of the iPhone 16 because of its AI software.

According to the FT, the central government said that foreign companies would need to undergo a “difficult and long process” of approval to sell AI products in China. An official from the nation’s Cyberspace Administration of China indicated that Apple and other outside tech firms must find Chinese partners to get faster product approval. Apple may need to use software from local companies to speed up approval of iPhone 16 sales. The large Chinese tech company Baidu may partner with Apple to overcome this hurdle.

Apple’s China revenue has held back its total global revenue. Greater China contributed 16% of Apple’s total revenue in the most recently reported quarter. However, at $15 billion, China’s number was flat in the same quarter as the year before. Apple’s total revenue rose 6% to $95 billion.

Apple’s problems in China may be why its stock has underperformed the market this year. Apple shares are up 20%, while the S&P 500 is 25% higher. If Apple’s China trouble grows, its underperformance could get worse.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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