Companies

Apple Inc.

NASDAQ: AAPL
$348.91
▲ $5.08 (+1.48%) today
Markets closed · 7:05pm ET

24/7 Wall St. View

AAPL at a Glance

Price
24/7 target
$402.99
Street target
$332.39
Earnings
Next report
Nov 2, 2026
Q3 2026 EPS
$2.02
vs. $1.89 est.
+6.8%

NASDAQ: AAPL

About Apple

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services worldwide. Its hardware product lineup includes iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro. The company operates six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — that provide integrated experiences across its device ecosystem. Apple's services business encompasses the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. The company generates revenue across five geographic segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. With more than 150,000 employees, Apple maintains a large and growing installed base of active devices across all major product categories and geographies, which serves as a foundation for its expanding services business. Updated

Revenue by Segment · Q3 2026
  1. iPhone50%
  2. Services28%
  3. Mac9%
  4. Wearables, Home and Accessories7%
  5. iPad6%

Latest Activity

AAPLApple
New 52-week high$348.91+0.2% vs prior high · 2026-10-22

Apple just took out its own week-old record, closing at $348.91 for a fresh 52-week high. The $5.1 trillion company has now set a new peak twice in eight days, with no pullback in between.

Reddit Pulser/wallstreetbets
How it feels to be an AAPL shareholder right now

It even set an ATH right now in AHs.

Apple skipped the AI capex arms race and is hitting records anyway, and traders are now arguing over whether a 40 P/E survives next week's earnings. The thread is a clean snapshot of a crowd that is long and nervous at the same time.

Reddit's most-discussed stocks · Oct 28
  1. 1SPYbullish454 comments · 668 upvotes
  2. 2NVDAbullish233 comments · 932 upvotes
  3. 3MSFTbearish181 comments · 1.0K upvotes
  4. 4TSLAbearish179 comments · 525 upvotes
  5. 5AAPLsplit164 comments · 515 upvotes

SPYheating up fast

Retail traders are piling into the broad index bet, with 454 comments on the S&P 500 tracker topping every single stock today. Chipmaker chatter stays bullish, while the mood on the software giant and the EV maker has turned bearish and the iPhone maker splits the room.

Source: Reddit

Brian White's $20 bump to $355 lands five days before the November 2 earnings report, raising the bar Apple has to clear.

$AAPL - APPLE PRICE TARGET RAISED TO $355 AHEAD OF EARNINGS Monness, Crespi, Hardt analyst Brian White raised Apple's price target to $355 from $335, maintaining a Buy rating ahead of its November 2 earnings report. The analyst highlighted Apple's product innovation and
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A three-year data retention and handover mandate forces Apple and Microsoft to either comply with Russian security agencies or face another market exit, a privacy-brand risk that travels far beyond Russia.

JUST IN: Russia places Apple & Microsoft on its state surveillance registry, requiring them to retain users' data for up to 3 years & provide it to security agencies upon request.
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Apple's first foldable goes on sale today, and TrendForce expects it to take nearly 25% of the foldable market in 2026, putting display and hinge suppliers plus Samsung's Galaxy Z franchise directly in play.

JUST IN: Apple’s foldable iPhone Duo officially becomes available for purchase today
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Borgeat's point: investors paid 12 to 14 times earnings for 30% growth under Jobs, and are paying far more today for a fraction of it.

And then there is Apple. A company I admire. A valuation I struggle to understand. Let me explain. Under Steve Jobs, Apple was changing the world. The iPhone. The iPad. An innovation machine growing revenues and earnings at roughly 30% a year. The valuation? 12 to 14 times https://t.co/t6gkZ0Krwt
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The up-to-$100 million Perryman deal is rounding error against Apple's cash pile, but it locks down a domestic titanium source for the next two iPhones as supply chain politics tighten.

JUST IN: Apple expands US manufacturing partners for iPhone Duo and 18 Pro, committing up to $100 million with Perryman for recycled titanium https://t.co/7prXuRBTW4
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Apple's hardware chief naming Perryman and Qnity Electronics as iPhone Duo and 18 Pro suppliers is the clearest signal yet of which small US names are getting pulled into the iPhone bill of materials.

New US partners like Perryman and Qnity Electronics have helped to make iPhone Duo and iPhone 18 Pro possible. https://t.co/12nNak07z6
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  • Likes1.2K

AAPL Coverage

10:18am ET
Investing

Stock Market Says Alphabet Is AI Loser

AI valuations are on the march. Meta (NASDAQ: META | META Price Prediction) has already shot itself in the foot by saying it would need significant funding to be among the AI…

Douglas A. McIntyre

Frequently Asked Questions

What does Apple do?

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services worldwide. Its hardware product lineup includes iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro.

What is the AAPL stock price target?

24/7 Wall St.'s 12-month price target for AAPL is $402.99, rated Buy. The Wall Street consensus target is $332.39. AAPL price prediction →