Nvidia Plans To Take Control Of The PC Market

By Douglas A. McIntyre Published Jun 1, 5:35AM EDT

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NVIDIA's RTX Spark AI "super chip" targets nearly all Windows PCs, partnering with Microsoft, Adobe, HP, and Dell at launch.
Jensen Huang declares the PC is being reinvented, with NVDA eyeing a $200 billion market dominated by INTC and AMD.
The RTX Spark launch also directly challenges AAPL's Mac and iPad lineup, which offer nearly identical AI-driven features.
The analyst who called NVIDIA in 2010 just named his top 10 stocks and Apple wasn't one of them. Get them here FREE.

Nvidia Plans To Take Control Of The PC Market — © BenBen Lam via YouTube

NVIDIA (NASDAQ: NVDA | NVDA Price Prediction) has announced a plan to do the unimaginable, particularly going back a year ago. It plans to put AI chips in almost every PC on the market. In the meantime, it could deliver a crushing blow to AMD and Intel (NASDAQ: INTC), which currently dominate this business. The NVIDIA RTX Spark will work on all Windows-based PCs. NVIDIA described this as a super chip.

NVIDIA CEO Jensen Huang said as the product was released, “The PC is being reinvented.” The launch was done in “collaboration” with Microsoft. The launch also involves a deal with Adobe. Its other partners are PC companies HP and Dell. In other words, every major PC company will be part of the launch process. Huang said the PC market is as large as $200 billion, but did not appear to say where that figure came from

Aside from PCs powered by Intel and AMD chips, the launch is a challenge to Apple’s (NASDAQ: AAPL) Mac and iPad, which offer features almost identical to those on PC. The chips will be made by Taiwan Semiconductor.

NVIDIA also said that the new product would bring in a new era of PC sales growth.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.