On Friday, June 5, Bitcoin fell below $60,000 for the first time since October 2024, putting the asset down roughly 50% from its peak. While Bitcoin has rebounded to over $63,000 as of Monday, June 8, it’s clear that crypto investors have missed out on the gains the market has seen so far this year. However, John D’Agostino, Head of Institutional Strategy at Coinbase, told CNBC on June 8 that both retail and institutional investors are treating crypto as a long-duration asset to buy and hold, signaling confidence in the asset.
Coinbase (NASDAQ:COIN | COIN Price Prediction) trades at $161.49 after a 32.61% year-to-date drawdown, and spot bitcoin proxy Fidelity Wise Origin Bitcoin Fund (NYSEARCA:FBTC) is down 31.18% YTD. The behavioral question D’Agostino raises matters precisely because the tape looks ugly.
The Institutional “Buy The Discount” Signal
D’Agostino frames institutional behavior as conviction buying. “I have the luxury of speaking to institutional investors. They’ve put months and years into looking at this asset class. So when they do that, and it’s cheaper, they like it,” he said. His line captures the mindset: “They loved it at 125, they liked it at 100, and they love it even more at 65.”
Investors should remember that D’Agostino is a Coinbase executive and benefits when interest in crypto grows. At the same time, few people have more direct exposure to institutional crypto flows, giving him a unique vantage point on how large investors are behaving during market downturns.
The new entrants he flags are family offices and sovereign wealth funds in the UAE, accumulating at lower prices. That mirrors what Coinbase has been reporting in its filings: institutional transaction revenue of $136 million in Q1 2026 held up even as total crypto market capitalization and trading volumes both fell more than 20% sequentially. Coinbase also flagged its 12th consecutive quarter of net native unit inflows, with strength in BTC, ETH, and SOL.
The Retail Stickiness Signal
“We’re still at about $100 billion of bitcoin ETF exposure. Just think about that. This is a very, very new product. The price has dropped almost 50% from the peak. And we’ve only seen about 15% drawdown in the retail interest,” D’Agostino said, pointing to retail ETF balances that have barely budged.
In prior cycles, retail capitulated hard on drawdowns of this size. ETF holdings barely budging against a roughly 50% price decline is a different behavioral pattern. D’Agostino’s summary: “I think both retail and institutional are signaling this is a long-term asset you want to hold.”
Conversations on Reddit tell a more cautious story. Discussions around MicroStrategy (NASDAQ:MSTR) in early June centered on the company’s first bitcoin sale since 2022, a $2.5 million disposition, with sentiment skewing bearish.
The Regulatory Infrastructure Tailwind
D’Agostino also pointed to policy progress: “We have seven bills circulating that will do great things for the institutional piping that supports bitcoin and other crypto assets.” Cleaner tax treatment and market-structure rules lower friction for large allocators to participate at scale, which supports the durable-asset-class thesis over time.
Coinbase recently detailed a 14% headcount reduction targeting approximately $500 million in annualized cost savings, alongside $303.3 million in adjusted EBITDA, marking its 13th consecutive positive quarter.
What It Means For Investors
The broader thesis is that crypto is evolving from a speculative trade into a long-term portfolio allocation. According to D’Agostino, both institutional and retail investors held through Bitcoin’s roughly 50% drawdown rather than rushing for the exits. Investors who want regulated exposure typically use spot bitcoin ETFs or crypto-linked equities such as Coinbase or MicroStrategy, the latter of which holds 845,256 BTC as of June 8, 2026.
Investors should also recognize that D’Agostino is a Coinbase executive, so he has a vested interest in the industry’s success. Still, the underlying data points to a meaningful behavioral shift. ETF balances have remained relatively stable, and retail interest has declined only modestly despite a sharp drop in Bitcoin’s price. That suggests the investor base may be becoming more patient and long-term focused. At the same time, Bitcoin remains a highly volatile asset. The cryptocurrency is still down 39.97% over the past year, and holding through large drawdowns only pays off if the long-term investment thesis ultimately proves correct. Volatility on this scale remains one of Bitcoin’s defining characteristics.
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