Prediction: How High Can Amazon Rally This Year?

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By Vandita Jadeja Updated Published

Quick Read

  • AMZN trades at just 25x forward earnings despite compounding earnings at 75% annually, making the stock arguably cheap at $245.

  • 94% of analysts rate Amazon a buy, with a consensus target of $313 and an optimistic model scenario reaching $372.

  • Hitting $350 requires AWS to sustain 28% growth, advertising to compound above 20%, and Trainium chips to drive visible margin expansion.

  • Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Amazon didn't make the cut. Grab the names FREE today.

Prediction: How High Can Amazon Rally This Year?

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Amazon (NASDAQ:AMZN | AMZN Price Prediction) just delivered one of the cleanest quarters in mega-cap tech, and the stock is acting like nothing happened. AMZN stock is up just 6.24% year to date despite AWS growing 28%, advertising crossing $70 billion in TTM revenue, and the chips business clearing a $20 billion run rate.

CEO Andy Jassy told investors, “We’re in the middle of some of the biggest inflections of our lifetime, we’re well positioned to lead.” Can Amazon shares hit $350 this year?

AMZN price target

What’s Holding Amazon Back Right Now

Shares are down 6.14% over the past week and 10.07% over the past month, which happens when a stock with a beta of 1.44 meets a jumpy Nasdaq.

Robinhood data showed retail traders dumping Amazon during a 1,100-point Nasdaq rout, rotating into cheaper AI hardware names. Recent insider transactions skew net selling and Apple’s Siri AI refresh added competitive noise around AWS and Alexa positioning. None of this changes the fundamentals.

Wall Street Sees 27% Upside. Our Model Sees More

Consensus is firmly bullish. The analyst target sits at $312.79, with 15 Strong Buys, 47 Buys, 4 Holds, and zero sells. That is 94% bullish, which is rare on a $2.6 trillion company.

Our base case lands at $324.13 with a 90% confidence score, the optimistic scenario at $371.69, and the conservative case at $279.81. The Street is still underweighting 74.8% YoY earnings growth. That kind of acceleration usually drags targets higher.

AMZN analyst ratings

The Path to $350 Per Share

Reaching $350 from today’s price of $245.22 would require a gain of 42.7%. With forward EPS of $9.78, a price of $350 implies a forward P/E of roughly 36x. Our base case of $324.13 already implies 29x, meaning the bold target needs about 7x of additional multiple expansion. Amazon traded above 40x forward earnings for most of 2023 and 2024.

An infographic titled 'AMZN Stock: The Path to $350' on a dark blue background. It shows 'BLAST PREDICTED PRICE' as $324.13 with '+32.18%' and 'BOLD TARGET' as $350.00 with '+42.73%'. Below these, 'FORWARD EPS @ TARGET' is $9.78, 'IMPLIED P/E @ TARGET' is 36x, and 'UPSIDE % REQUIRED' is +42.73%. A 'REDDIT SENTIMENT SCORE' of 53.48 is displayed, labeled 'NEUTRAL', accompanied by a horizontal bar indicating the score between 'BEARISH' and 'BULLISH'. The 'PRICE SCENARIOS' section includes a 'BULL CASE (TRAILING)' of $245.22 with an 'Implied P/E: 29.33x' and a 'BEAR CASE (FORWARD P/E)' of $304.64 with an 'Implied P/E: 31.15x'. The bottom right corner features the '24/7 WALL ST.' logo.
24/7 Wall St.

Amazon’s record C$14 billion Canadian bond offering was oversubscribed 2-to-1, funding the planned $200 billion in 2026 capital expenditures. The multibillion-dollar Corning fiber-optic deal locks in supply for AI data centers. Troy Asset Management initiated a $27.1 million position while retail sold. Any crack in AI demand could compress that multiple.

Where Amazon Trades Today vs Its Earnings Power

At $245.22, Amazon trades at roughly 25x forward earnings. For a business compounding earnings at 74.8%, that is not expensive. Shares sit 12% below the 52-week high of $278.56 and well off the $196 low. The 10-year return stands at 583.15%. That history shows what happens when AWS reaccelerates and the market pays for it. We are in another one of those windows.

AMZN price scenario

Is $350 Realistic? Here’s My Verdict

$350 by year-end 2026 requires a 42.7% gain from here. It is a stretch, but not a fantasy.

Three things need to go right: AWS holds the 28% growth pace into Q3, the advertising business keeps compounding above 20%, and the Trainium chip ramp converts into visible AWS margin expansion. A sharp macro turn that forces Amazon to defend the $200 billion capex plan would derail it. We’ve outlined the blueprint for how Amazon could reach $350 in 2026.

Contact [email protected] for any questions or corrections.

Photo of Vandita Jadeja
About the Author Vandita Jadeja →

Vandita Jadeja is a financial copywriter who loves to read and write about stocks. She believes in buying and holding for long term gains. Her knowledge of words and numbers helps her write clear stock analysis. She has contributed to several publications, including the Joy Wallet, Benzinga, The Motley Fool and InvestorPlace.

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