Reddit Loves Celsius, Chewy, and Estée Lauder. Does Wall Street Agree?

By Trey Thoelcke Published Jun 24, 7:10AM EDT

Quick Read

Chewy's (CHWY) $31 analyst target towers over its $18 price, while Celsius (CELH) Reddit bulls ignore a 38% YTD slide and shrinking margins.
Estée Lauder's viral Michael Burry Reddit thread drove sentiment from 35 to 72, but a $100M tariff headwind keeps analysts cautious on EL.
Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Estee Lauder Companies didn't make the cut. Grab the names FREE today.

Reddit Loves Celsius, Chewy, and Estée Lauder. Does Wall Street Agree? — © stockcam / iStock Unreleased via Getty Images

Three retail darlings are getting fresh love on Reddit, and the question is whether the analyst community sees the same picture. Celsius Holdings (NASDAQ: CELH | CELH Price Prediction), Chewy (NYSE: CHWY), and Estée Lauder (NYSE: EL) are all flashing bullish sentiment on r/wallstreetbets and r/stocks, but only two of the three have Wall Street nodding along.

Celsius Faces a Reddit YOLO Despite a 38% YTD Slide

Sentiment on Celsius has been camped in Very Bullish territory, with scores running 86 to 90 across early June. The driving thread, “CELH is criminally undervalued. My biggest YOLO ever, $95k,” peaked at 191 upvotes and 214 comments. The valuation thesis has merit: Celsius beat Q1 FY26 estimates with adjusted EPS of $0.41 vs. $0.29, and revenue of $782.62 million, up 138% year over year. Yet shares are down about 38% year to date to near $28.

The combined Celsius/Alani Nu/Rockstar portfolio holds roughly 21% dollar share of the U.S. RTD energy market.
International revenue grew 55%, expanding the runway beyond the U.S.
Gross margin compressed to 48% from 52%, a real concern Reddit is largely ignoring.

See the discussion on r/wallstreetbets.

Chewy’s Acquisition Thesis Has Reddit and Analysts Aligned

Chewy sentiment has firmed from 78 in May to a steady 88 in late June, anchored by an r/stocks post titled “$CHWY is an Acquisition Target at these Levels.” The fundamentals back the enthusiasm: Q1 FY27 delivered net sales growth of 8% year over year, Autoship at 84% of net sales, and GAAP net income up 52%. Wall Street agrees, with bullish sentiment and a $31 analyst target well above the current price of $18. Reddit and the sell side are reading the same playbook.

See the discussion on r/stocks.

Where Reddit and Wall Street Part Ways on Estée Lauder

Estée Lauder is the divergence trade. Reddit sentiment whipsawed between 35 and 72. The driver was a viral wallstreetbets thread, “A year ago, Michael Burry sold everything except Estee Lauder,” that drew 2,400 upvotes. Q3 FY26 was strong, with adjusted EPS of $0.91 vs. $0.65 and raised guidance, yet analysts skew cautious, with a $95 target versus today’s $84. Shares are down 20% year to date, and the 10,000-position restructuring and $100 million tariff headwind are why pros want proof before they chase. When retail and analysts disagree this clearly, the burden of proof sits with the louder side.

See the discussion on r/wallstreetbets.

Follow 24/7 Wall St. on Google

About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.