HIMs 22% Collapse Looks Like A ‘Buy The Dip’ Moment

Shares of Hims & Hers Health (NYSE:HIMS) plunged 22% at market open on Monday, February 9. The telehealth company pulled its copycat semaglutide weight-loss pill over the weekend after threats of legal action from Novo Nordisk (NYSE:NVO | NVO Price…

Published February 9, 2026, 11:59am ET · 2 min read

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A financial graphic with a dark blue-green background. Large white text reads 'HIMS 22% COLLAPSE' and 'BUY THE DIP MOMENT?'. To the right, a grey line chart displays a sharp decrease followed by an ascending trend. A prominent red arrow points downwards from the peak of the collapse, while a green arrow points upwards from the trough. Below the chart, white text states 'OVERSOLD RSI: 23.71'. The '24/7 WALL ST' logo is in the bottom right corner.
This graphic illustrates the recent 22% collapse of Hims & Hers Health (HIMS) stock, highlighting the potential for a rebound. An oversold RSI of 23.71 suggests a possible 'buy the dip' opportunity for investors after the sharp decline. © 24/7 Wall St.

Shares of Hims & Hers Health (NYSE:HIMS) plunged 22% at market open on Monday, February 9. The telehealth company pulled its copycat semaglutide weight-loss pill over the weekend after threats of legal action from Novo Nordisk (NYSE:NVO | NVO Price Prediction) and the FDA. Reddit traders responded with increased discussion, with sentiment scores reaching 88 (very bullish).

The stock has been under severe pressure, falling 43% over the past year and 35% in the past month alone. Technical indicators confirm oversold conditions, with RSI collapsing to 23.71, well below the 30 threshold that typically signals a potential reversal.

Reddit Traders Discuss Regulatory Pressure

Activity on r/WallStreetBets surged dramatically as the stock fell. The most engaged post, “Hims & Hers to stop offering copies of Novo Nordisk’s new Wegovy pill,” drew 1,596 upvotes and 174 comments.

Hims & Hers to stop offering copies of Novo Nordisk’s new Wegovy pill
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a user in
wallstreetbets

Another post titled “$HIMS YOLO” attracted 389 upvotes and 256 comments, with traders sharing positions despite the regulatory setback.

$HIMS YOLO
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a user in
wallstreetbets

The company’s fundamentals remain solid beneath the regulatory noise:

  • Revenue surged 49% year-over-year to $599 million in Q3 2025, beating estimates
  • Subscriber base grew 21% to 2.5 million users
  • Adjusted EBITDA jumped 53% to $78.4 million

Peer Context and What’s Next for Hims

The regulatory pressure specifically targets compounded GLP-1 drugs, creating a potential competitive moat if Novo Nordisk succeeds in eliminating copycat products. Hims had positioned its $49 oral semaglutide as a cheaper alternative to Wegovy’s $150 price point, but the company’s core telehealth platform remains intact. With sentiment rebounding to 70 on a 100-point scale and RSI at oversold levels, retail traders are discussing the stock’s technical position.

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Austin Smith

Austin Smith is a financial publisher with over two decades of experience as an investor, analyst, and advisor. He covers stocks, ETFs, Artificial intelligence and personal finance for 24/7 Wall St. Previously, he spent over a decade at The Motley Fool as a senior editor for Fool.com, portfolio advisor for Millionacres, and launched The Ascent to help reader take control of their personal finances.

His work has been featured on Fool.com, NPR, CNBC, USA Today, Yahoo Finance, MSN, AOL, Marketwatch, and many other publications. He is as an advisor to private companies, and co-hosts The AI Investor Podcast with Eric Bleeker. 

When not looking for investment opportunities, he can be found skiing, running, or playing soccer with his children. Learn more about Austin's investment approach here.

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