Apple vs Microsoft: Which Is the Better Dip Buy Right Now?

Photo of Trey Thoelcke
By Trey Thoelcke Published

Quick Read

  • Microsoft (MSFT) trades at a P/E of 26 versus Apple's (AAPL) 36, making it the cheaper dip despite its TTM earnings up 30%.

  • Satya Nadella's AI business hit a $37 billion annualized run rate, up 123% year-over-year, with $627 billion in commercial obligations already contracted.

  • Apple holds its trend above the 200-day moving average, but Microsoft's 0.92% dividend and 45.6% operating margins make it the stronger retirement pick.

  • Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Microsoft didn't make the cut. Grab the names FREE today.

Apple vs Microsoft: Which Is the Better Dip Buy Right Now?

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Two of the largest companies on the planet are both in drawdowns, but the dips look nothing alike. So which one should a retirement-focused investor own right now: Apple (NASDAQ: AAPL | AAPL Price Prediction) or Microsoft (NASDAQ: MSFT)?

Apple represents the shallow pullback inside a healthy trend, trading at $275.15, down 10.9% over the past month but still up 1.2% year to date and 36.5% over the past year. Microsoft represents the deeper, more contrarian drawdown, trading at $352.83, down 27.0% year to date and 28.3% lower than a year ago. With the CBOE Volatility Index (VIX) at 20.2, Microsoft’s decline reflects stock-specific weakness against a calm broader market.

Valuation: Microsoft Wins

Apple trades at a trailing P/E of 36 and a forward P/E of 34, with a price-to-book ratio above 54x. Microsoft trades at a trailing P/E of 21 and a price-to-book of 6.3. A thesis that has dominated r/stocks puts it bluntly: “Microsoft is now cheaper than the April 2025 Tariff crash, yet TTM EPS is up 30%.” Microsoft is the cheaper stock, both relative to Apple and relative to its own recent history. Edge: Microsoft.

Forward Catalyst: Microsoft Wins

Apple’s recovery path runs through hardware. Prediction markets assign a 96.1% probability to an iPhone 18 launch in 2026 and an 84.5% probability to a foldable iPhone before 2027. Demand is already strong: iPhone revenue reached $56.99 billion last quarter, with CEO Tim Cook citing “extraordinary demand for the iPhone 17 lineup.”

AAPL earnings quotes
AAPL earnings explorer

Microsoft’s catalyst is larger and already reflected in the numbers. Azure grew 40% last quarter, the AI business hit a $37 billion annualized run rate, up 123% year over year, and commercial remaining performance obligations nearly doubled to $627 billion. Satya Nadella framed it directly: “Our AI business surpassed an annual revenue run rate of $37 billion, up 123% year-over-year.”

MSFT earnings quotes
MSFT earnings explorer

Analyst consensus targets back this up at $561.39 for Microsoft versus $314.42 for Apple. Edge: Microsoft.

AAPL analyst ratings
MSFT analyst ratings

Downside Risk: Apple Wins

This is where Apple claws back a dimension. Apple’s chart is intact: it trades above its 200-day moving average of $269.03, with a beta of just 1.086. Microsoft has lost roughly a quarter of its value in six months, and prediction markets give only a 32% probability that Microsoft’s valuation exceeds the combined Anthropic + OpenAI mark by year-end, a clear signal of the competitive overhang. Microsoft also deployed $30.88 billion of capex in a single quarter, up 84.39% year over year, and any delay in payback could compress returns. Apple’s downside risks (China exposure, tariffs, and elevated debt-to-equity of 1.52) remain, yet the trend has held. Edge: Apple.

Verdict

Microsoft appears to be the better dip buy for retirement-focused investors. It is cheaper on every multiple that matters, its AI and Azure engines are compounding at rates Apple’s hardware cycle cannot match, and it pays a higher dividend yield of 1.0% versus Apple’s 0.4%, supported by stronger operating margins of 45.6% and an investment-grade balance sheet with a debt-to-equity ratio of just 0.18.

Retirees forgo some near-term price stability compared with Apple’s milder dip, but they gain a lower entry multiple on a faster-growing business with $627 billion in contracted future revenue already on the books. Apple remains the choice for investors who prioritize buyback-driven capital returns (a fresh $100 billion authorization) and brand-moat stability above all else. For everyone else focused on retirement compounding, Microsoft is the better choice.

MSFT price target
AAPL price target

 

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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