Where GitLab Fits in the AI-Driven Software Boom

GitLab controls the exact infrastructure AI coding agents need to thrive, yet the market has punished the stock harder than almost any peer. Understanding why that gap exists reveals something important about how investors are misreading the AI software buildout.

Published July 3, 2026, 2:00pm ET · 2 min read

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A smiling man in a dark suit and light blue patterned shirt points upward with his right hand and to the left with his left hand. To his left is the distinctive orange and red GitLab fox head logo. Above the logo, white text reads 'STILL A STRONG SOFTWARE PLAY' and a larger, bright green text states 'WHY WE'RE STILL BULLISH ON GITLAB'. The background is a dark blue with subtle lighter blue, cloud-like glowing effects.
An analyst gestures confidently towards the GitLab logo, reinforcing the article's argument for its continued strength as a software play. The image conveys an optimistic outlook on GitLab's position in the AI-driven software boom.

GitLab (NASDAQ:GTLB | GTLB Price Prediction) sits in an awkward but strategic corner of the AI software boom: it owns the DevSecOps control plane where enterprise code gets written, tested, secured, and shipped, yet the market has treated it like a laggard. Shares closed at $32.07 on July 2, 2026, down 14.55% year-to-date and 28.95% over the past year, even after a 16.66% one-week rebound.

The Fundamentals Say the Business Is Accelerating

Q1 FY27, reported June 2, 2026, delivered revenue of $264.16 million, up 23.15% year-over-year, with non-GAAP EPS of $0.23, GitLab’s ninth consecutive EPS beat. Free cash flow reached $146.73 million, customers over $100K ARR climbed to 1,519, and dollar-based net retention held at 117%. Management guided FY27 revenue to $1.112 to $1.118 billion.

The tradeoff: GitLab is cutting roughly 14% of its workforce, about 350 people, and exiting 22 countries, with $30 to $35 million in pre-tax restructuring charges.

The AI Positioning

CEO Bill Staples framed the thesis directly: "GitLab is the only platform that spans the full software lifecycle with one control plane, one data model, and cloud and AI model neutrality." The GitLab Duo Agent Platform now integrates with Anthropic’s Claude models, Amazon Bedrock, and Google Cloud Vertex AI, with agentic code reviews extended to free-tier users.

On the AI Investor Podcast, "GitLab provides the hosting and history of code, testing of code, running the code, securing the code, deploying the code", framing it as an ideal substrate for AI coding agents. Eric Bleeker holds GTLB as an active recommendation in The AI Investor Portfolio, though he has been candid, calling it "most disappointing stock in the portfolio… We’re going to leave as is, despite the potential."

The Competitive Frame: Microsoft and Atlassian

The elephant is Microsoft (NASDAQ:MSFT), owner of GitHub and Copilot. Microsoft’s AI business hit an annual run rate above $37 billion, up 123% year-over-year, though the stock is down 18.9% YTD. Collaboration rival Atlassian (NASDAQ:TEAM) has fared worse, off 48.29% YTD to $83.84, despite Q3 revenue growth of 31.7%. GitLab’s single-platform pitch, one data model spanning plan-to-production, differentiates it from GitHub’s code-centric footprint and Atlassian’s workflow suite.

What to Watch

Analysts carry an average target of $33.61 with 7 Buys, 17 Holds, and 2 Strong Sells, and shares trade at a forward P/E of 38x and 5.36x trailing sales. The near-term test is whether Duo Agent Platform seat expansion offsets restructuring noise in Q2, when GitLab guided revenue to $272 to $274 million.

Contact [email protected] for any questions or corrections.

Austin Smith

Austin Smith is a financial publisher with over two decades of experience as an investor, analyst, and advisor. He covers stocks, ETFs, Artificial intelligence and personal finance for 24/7 Wall St. Previously, he spent over a decade at The Motley Fool as a senior editor for Fool.com, portfolio advisor for Millionacres, and launched The Ascent to help reader take control of their personal finances.

His work has been featured on Fool.com, NPR, CNBC, USA Today, Yahoo Finance, MSN, AOL, Marketwatch, and many other publications. He is as an advisor to private companies, and co-hosts The AI Investor Podcast with Eric Bleeker. 

When not looking for investment opportunities, he can be found skiing, running, or playing soccer with his children. Learn more about Austin's investment approach here.

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