Wall Street May Be Sleeping on This AI Growth Story, The Stock Has 97% Upside

ServiceNow just delivered one of enterprise software's strongest quarters on record, yet the stock sits 25% below its 52-week high. Something in that disconnect is driving a bold call from our analysts, and the reasoning behind it challenges the market's…

Published August 12, 2026, 11:30am ET · 3 min read

A close-up, high-angle shot of a complex circuit board illuminated with vibrant blue and magenta lighting. At the center is a dark grey microchip with the white letters 'AI' prominently displayed. The board is filled with numerous small electronic components like resistors and capacitors, and intricate copper traces.
A microchip bearing the 'AI' label symbolizes the advanced technology driving companies like Meta to develop their own specialized hardware. This strategic move is projected to yield significant cost savings for AI workloads. © Quality Stock Arts / Shutterstock.com

ServiceNow (NYSE:NOW | NOW Price Prediction) has been punished in 2026 despite printing one of the strongest quarters in enterprise software. The stock closed at $127.54 on August 11, 2026, off 16.74% year to date and 25.53% over the trailing year.

Our 24/7 Wall St. price target for ServiceNow is $251.28 over the next 12 months, implying 97.02% upside. Our recommendation is buy, with a confidence level of 90%.

An infographic titled 'ServiceNow (NOW) 12-Month Price Prediction' on a dark gray background. It shows a current price of $127.54, a price target of $251.28, and a +97.02% upside potential, with a green upward arrow and a 'BUY' recommendation box at a 90% confidence level. A section 'How We Got There' shows Trailing P/E-Based Price: $127.54, Forward P/E-Based Price: $295.48, and Analyst Consensus: $140.25, leading to a Weighted Base Price: $215.32. 'Our Adjustments' lists factors like Sector Momentum (+1.15 Multiplier) and Analyst Consensus (90% Bullish): +0.052, leading to the Final 24/7 Wall St. Target: $251.28. The 'Bull Case' section outlines factors like '$1B+ AI ACV' and 'Raised FY26 Subscription Revenue Guidance ($15.76-$15.78B)' for a target of $275.49 (+116% UPSIDE). The 'Bear Case' section highlights risks like 'GAAP Operating Income Down 54.75% YoY' for a target of $197.83 (+55.11% UPSIDE). The bottom line reiterates 'BUY' at $251.28 (+97.02%).
24/7 Wall St.

24/7 Wall St. Price Target Summary

Metric Value
Current Price $127.54
24/7 Wall St. Price Target $251.28
Upside 97.02%
Recommendation BUY
Confidence Level 90%

The Setup Behind a 25% Drawdown and a 24% Growth Quarter

ServiceNow trades 28% below its 52-week high of $194.73, yet Q2 FY26 revenue reached $3.987 billion, up 24.01% year over year, with non-GAAP EPS of $0.90 beating consensus by 5.09%.

Subscription revenue climbed 24.5% to $3.877 billion, and cRPO reached $13.20 billion, up 21% YoY. ServiceNow AI ACV crossed $1 billion, and agentic deployments increased ninefold over nine months. Shares have gained 18.41% over the past month and 7.96% over the past week.

NOW price target

Why Bulls See a Breakout Ahead

CEO Bill McDermott framed the setup on the Q2 call: “This is the foundation for a re-rating of ServiceNow.” CFO Gina Mastantuono said the company is “already tracking ahead of our target for AI to reach 30% of ACV by 2030”.

Deals with 5+ AI products grew 5.5x YoY, and Level 1 AI specialists are closing 80% to 85% of service requests with no human interaction.

Analyst positioning skews aggressive: 34 Buy and 10 Strong Buy ratings versus just 1 Sell. In a bull scenario, our model points to $275.49, or 116% upside.

What Could Go Wrong

GAAP operating income fell 54.75% and GAAP subscription gross margin dropped to 73.5% from 80%, with FX headwinds of roughly $35 million pressuring Q3 cRPO.

Bulls argue margin compression reflects heavy intangibles amortization and stock-based compensation tied to acquisitions rather than deterioration in the underlying business. Free cash flow grew 20.53% to $634 million. Our bear-case model lands at $197.83, or 55.11% upside.

How ServiceNow Compares to Salesforce and Workday

Salesforce (NYSE:CRM) is the most direct comp on agentic AI positioning. Salesforce trades at a P/E of 22 with Q1 FY27 revenue of $11.13 billion growing 13.3% YoY.

Its Agentforce plus Data 360 ARR of $3.4 billion (up 200% YoY) exceeds ServiceNow’s AI ACV, but Salesforce grows top-line at roughly half ServiceNow’s rate. On that gap, ServiceNow’s premium multiple is defensible.

Workday (NASDAQ:WDAY) offers a cleaner valuation contrast. Workday trades at a P/E of 53 on subscription revenue growth of 14.3%.

ServiceNow’s subscription growth of 24.5% is 10 points higher on a P/E of 78. On growth-adjusted valuation, ServiceNow is cheaper than the peer.

ServiceNow Price Prediction 2026 to 2030

The 24/7 Wall St. price target for ServiceNow is $251.28, our recommendation is buy, and our confidence is 90%. The tipping factor is visible AI monetization: $1 billion+ in AI ACV, ninefold agentic growth, and FY26 subscription guidance raised to $15.76 to $15.78 billion.

The setup strengthens if cRPO growth stays above 20% in constant currency into Q4. The thesis weakens if AI ACV growth stalls below the $1.5 billion year-end target.

Here is where our model projects ServiceNow could trade, anchored on our 12-month target of $251.28 and 5-year base case of $811.94.

Year 24/7 Wall St. Price Target
2026 $178
2027 $251
2028 $337
2029 $452
2030 $606

These projections assume ServiceNow executes on its $30 billion+ subscription revenue target by 2030 and that AI reaches 30% of ACV. Federal budget disruptions or a slower agentic ramp would compress the path.

Contact [email protected] for any questions or corrections.

Vandita Jadeja

Vandita Jadeja is a financial publisher with over a decade of experience writing about financial topics, including investment, savings, retirement, insurance and banking. Vandita is a Chartered Accountant who loves to debunk financial concepts for readers.

Her work has appeared on sites that include The Motley Fool, InvestorPlace, and Benzinga. She covers investing and focuses on stock picks and price prediction for 24/7 Wall St.

When not looking for the next stock investment opportunity, she can be found traveling, reading, chasing sunsets and enjoying her iced latte.

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