Memory Stocks Open Flat And Then Soar: Micron Up 6%, SK Hynix 8%, SanDisk Up 15%. Here’s What’s Driving the Move.

Photo of Eric Bleeker
By Eric Bleeker Published

Quick Read

  • SanDisk (SNDK) surged 15% and Western Digital (WDC) jumped 10% after SanDisk's Investor Day targeted 80% non-GAAP gross margins sustained through fiscal 2030.

  • SanDisk backed the bold margin forecast with New Business Model agreements signed with 8 customers covering two-thirds of bits shipped by FY2028.

  • The 80% margin target is a non-GAAP forecast, not an achieved result, and SanDisk already trades up 466% year-to-date.

  • Goldman Sachs projects AI demand will exceed compute center capacity for years to come. One

    SEC-qualified Regulation A offering is open to everyday investors who

    want a stake in closing that gap. See the offering β†’ (sponsor)

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Memory Stocks Open Flat And Then Soar: Micron Up 6%, SK Hynix 8%, SanDisk Up 15%. Here’s What’s Driving the Move.

© Shutterstock

Memory and storage stocks opened roughly flat Thursday and then rallied sharply through the morning session, making the group the standout trade of the day. At midday, SanDisk (NASDAQ:SNDK | SNDK Price Prediction) was up about 15%, Western Digital (NASDAQ:WDC) up about 10%, SK hynix (NASDAQ:SKHY) up about 8%, and Micron Technology (NASDAQ:MU) up about 6%.

The move is a sharp reclaim after a rough stretch. SanDisk entered the session down roughly 19.7% over the past month, and Western Digital was down roughly 18.3% over the past month and about 12.5% over the past week. Today the group is reclaiming that ground.

SanDisk Investor Day Reprices the Whole Group

The catalyst is SanDisk’s 2026 Investor Day, “Sandisk In Focus,” and the long-term financial model released alongside it. For fiscal 2028 through fiscal 2030, management is targeting mid-to-high teens revenue growth, non-GAAP gross margins sustained at approximately 80%, non-GAAP operating margins of roughly 75%, and an adjusted free cash flow margin of about 50%. The company also plans to return 100% of excess cash to shareholders after investing in the business.

An 80% gross margin sustained through fiscal 2030 is an extraordinary claim in NAND, an industry historically defined by brutal cyclicality. That is why one company’s investor day is lifting Micron, Western Digital, and SK hynix in sympathy. Investors are being asked to accept that memory economics have structurally changed.

The Mechanism: New Business Model Agreements

Management is anchoring the durability claim on its New Business Model agreements, built on committed volumes, enforceable contractual frameworks with minimum financial guarantees, and structured pricing mechanisms. SanDisk has signed NBMs with eight customers, representing approximately 50% of bits in FY2027 and about two-thirds of bits in FY2028.

CFO Luis Visoso framed the pitch: “We are optimizing for growth, sustainability and returns. As we do that, we expect to return 100 percent of excess cash to our shareholders after investing in the business.” CEO David Goeckeler added, “Our strong performance today is the direct result of disciplined execution against the strategy we outlined 18 months ago.” Management also flagged that the enterprise data center flash total addressable market is growing to 1.2 zettabytes by 2030, driven by AI inference workloads and KV cache reshaping the memory hierarchy.

Read-Across to Peers

Western Digital is the natural comparable after being separated from SanDisk, so a bullish long-term NAND margin framework reads directly across. Micron spans DRAM and NAND and is the primary US-listed way to play a broad memory cycle view. SK hynix is a critical HBM supplier for AI accelerators, though investors should note it is an ADS whose primary listing is the Korea Exchange, reporting in Korean Won under K-IFRS.

Today’s Move vs. Year to Date

Stock Today Year to Date
SanDisk (SNDK) +15% +466.3%
Western Digital (WDC) +10% +163.8%
SK hynix (SKHY) +8% n/a (short US listing)
Micron (MU) +6% +219.5%

All names are up big year-to-date, but just went through a whipsaw July that saw many memory stocks draw down dramatically. SanDisk’s margin commentary on its earnings call lead to a broad sell-off across the sapce, but today’s long-term view provides conviction that margins will stay elevated for longer than investors expected.

Risks Vs. Opportunities After Today’s Jump

An 80% gross margin held through fiscal 2030 remains a forecast rather than an achieved result restated: it is only a target. NAND has repeatedly punished investors who assumed the cycle was over. These are forward-looking non-GAAP targets without a full GAAP reconciliation available. And several of these names carry enormous year-to-date gains already, with SanDisk up 466.3% on the year.

Still, it’s worth noting that Wall Street expects normalized earnings of $213.23, $265.12, and $214.10 from SanDisk across the next three years. After today’s financial model was released, I would expect that today number ($214.10) to rise. So, from a forward perspective, SanDisk’s valuation isn’t outrageous as they’ll likely return about half their current value to shareholders across the coming three years.

Contact [email protected] for any questions or corrections.

Photo of Eric Bleeker, CFA
About the Author Eric Bleeker, CFA →

Eric Bleeker has been investing for more than 20 years. He began his career working at Microsoft before joining Motley Fool, one of the largest publishers of financial research. In his 15 years at Motley Fool Eric served as the General Manager for Fool.com and led coverage in the Technology & Telecom sector. In addition, he was a featured columnist and has hosted dozens of investing seminars attended by more than a million total investors. Eric has more than 1,000 financial bylines to his name and has been featured in The Wall Street Journal, CNBC, Fox Business, and many other leading publications. He is currently focused on artificial intelligence investing and is a CFA Charterholoder.

Continue Reading

Top Gaining Stocks

WDC β€’ Vol: 5,474,997
MU β€’ Vol: 24,223,807
SMCI β€’ Vol: 86,483,477
KDP β€’ Vol: 5,034,675
LRCX β€’ Vol: 3,800,109

Top Losing Stocks

TPR β€’ Vol: 5,006,074
CSCO β€’ Vol: 35,746,124
CTRA β€’ Vol: 73,319,495
NEM β€’ Vol: 3,565,902
ULTA β€’ Vol: 354,702