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Webull (NASDAQ:BULL | BULL Price Prediction) is expected to report Q2 2026 earnings today at 4:15 PM ET. This is the first quarter to capture any impact from the pattern day trader rule change, which is a major catalyst management has been flagging all spring. The stock is up 7.5% on Wednesday heading into results.
The Backdrop: Volumes Up, Margins Under Pressure
Q1 revenue reached $159.93 million, up 36% year over year, but GAAP operating expenses climbed 68% to $162.31 million as marketing spend more than doubled to $49.41 million. Webull swung to a GAAP net loss of $21.72 million versus prior-year net income of $13.09 million.
However, Webull saw strong engagement. Equity notional volume jumped 104% to $261 billion, customer assets grew 90% to $24 billion, and funded-account retention hit a record 98.4%. Shares are down 50.34% over the past year but up 9.68% in the past month into the report.
What I’m Watching Tonight: PDT Response and Marketing Discipline
Tonight, I’ll be watching how management quantifies the early pattern day trader response. CEO Anthony Denier called a 20% transaction lift the low-end case and flagged that Q3 impact will exceed Q2, so management’s tone will likely matter more than the Q2 results.
Marketing intensity is the second thing to watch. Webull’s CFO said ex-marketing operating margin has held at 40% or higher every quarter since Q3 of 2024, so any narrowing of the marketing-to-revenue ratio could flip the margin narrative fast.
I’ll also track institutional and B2B flow above the Q1 9.5% share, with nearly 200 institutional clients onboarded. Analysts will also be watching for updates on U.S. self-clearing, which management targeted for Q4 of this year.
Product execution matters too. Coin-in, coin-out, and staking were still expected in Q2, while Vega Analyst users engage 16-17 times per month, with 20% of those sessions converting to a trade.
Earnings History
| Quarter |
EPS Surprise |
1-Day Move |
1-Week Move |
30-Day Move |
| Q1 2026 |
-233.33% |
-6.51% |
-3.18% |
+1.51% |
| Q4 2025 |
-80% |
-4.89% |
-7.68% |
-13.79% |
| Q3 2025 |
+133.33% |
+4.58% |
+10.98% |
+1.21% |
| Q2 2025 |
n/a |
-1.03% |
-1.47% |
+3.83% |
On average, shares moved -0.34% seven days after earnings over the past year.
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