Webull Stock Is One to Watch as Trading Activity Picks Up
A rule change quietly reshaping who can day trade in America just handed Webull a potential unlock that most investors have not priced in yet, and the window to act ahead of the market may be narrower than it looks.
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Trading activity in retail brokerage stocks is heating up, and Webull (NASDAQ:BULL | BULL Price Prediction) sits at the center of that revival. With the FINRA Pattern Day Trading rule change now live and international expansion accelerating, our proprietary model sees room for the stock to work higher over the next 12 months.
Our 24/7 Wall St. Price Target for Webull
Webull currently trades at $7.27. Our 24/7 Wall St. price target is $10.19, pointing to 40.16% of upside over the next 12 months. Our recommendation is buy, with high confidence at 90%. Momentum is turning, analyst coverage is uniformly positive, and product launches are landing at the right time in the trading cycle.
| Metric | Value |
|---|---|
| Current Price | $7.27 |
| 24/7 Wall St. Price Target | $10.19 |
| Upside | 40.16% |
| Recommendation | BUY |
| Confidence Level | 90% |
A Sharp Rebound Off the Spring Lows
Webull has staged a strong recovery. Shares are up 11.5% over the past week and 29.82% over the past month, though down 6.44% year to date and 42.85% over the past year. The 52-week range spans $4.50 to $18.32, leaving room to run before hitting resistance from prior highs.
Q1 2026 revenue came in at $159.93M, up 36% YoY, with equity notional volume more than doubling to $261 billion and DARTs climbing 42%. The company posted an EPS of -$0.04 as marketing spend more than doubled to $49.41M.
Recent catalysts include the July 7 launch of Webull Institutional, the Vega Portfolio AI advisor rollout, and a $100 million agreement to acquire Thailand’s Pi Securities.
Why Bulls See a Path to $20
The bull case rests on the June 4, 2026 FINRA rule change removing barriers for pattern day traders, an inflection that materially expands Webull’s active trader pool. Add AI adoption (Vega Portfolio, MCP server, Malaysia OpenAPI), international momentum with customer assets outside the US topping $4 billion in APAC, and a $100M share repurchase authorization.
In an aggressive scenario, our model’s bull case reaches $20.15 over 12 months, implying 177.19% of upside.
The Risks Worth Watching
Bears point to operating expenses growing faster than revenue, contra revenue climbing to $13.6M, and continued reliance on payment for order flow amid regulatory scrutiny. Seeking Alpha’s Rubicon Research flagged a Hold rating on July 1, citing dilution and stock-based compensation.
The elevated marketing and share-based comp reflect deliberate reinvestment during a land-grab phase. Q3 2025 showed operating leverage with EPS of $0.07 beating estimates by 133%. Our bear-case price is $8.35, still above current levels.
Webull Price Prediction 2026-2030
My 24/7 Wall St. price target on Webull is $10.19 with a buy recommendation and 90% confidence. The tipping factor is accelerating retail trading behavior post-PDT rule change and the institutional platform opening a second revenue lane.
I’d be a buyer if Q2 earnings show revenue growth holding above 30% with narrowing operating losses. I’d stay on the sidelines if marketing spend continues doubling without a corresponding move in funded accounts.
Here is where our model projects Webull could trade in the coming years, assuming current growth trajectories and market conditions hold.
| Year | 24/7 Wall St. Price Target |
|---|---|
| 2026 | $10.19 |
| 2027 | $12.50 |
| 2028 | $14.75 |
| 2029 | $16.80 |
| 2030 | $18.65 |
These projections assume Webull continues executing on international expansion and AI-driven product rollouts. Meaningful upside or downside could come from PFOF regulation, resolution of China-related government inquiries, or a step change in operating leverage.
Contact [email protected] for any questions or corrections.
Vandita Jadeja is a financial publisher with over a decade of experience writing about financial topics, including investment, savings, retirement, insurance and banking. Vandita is a Chartered Accountant who loves to debunk financial concepts for readers.
Her work has appeared on sites that include The Motley Fool, InvestorPlace, and Benzinga. She covers investing and focuses on stock picks and price prediction for 24/7 Wall St.
When not looking for the next stock investment opportunity, she can be found traveling, reading, chasing sunsets and enjoying her iced latte.
