Meta Platforms Has a Secret Weapon No One Is Talking About

Meta shares are up big, Muse just hit number one in the App Store, and Wall Street is quietly raising its targets. Here is why some analysts think a path to $1,000 exists and what has to go right for…

Published September 18, 2026, 11:48am ET · 2 min read

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A human finger is about to press a glowing blue circular button with a white key icon in the center. The background features a dark blue digital interface with intricate, interconnected light blue lines and geometric shapes, creating a high-tech, futuristic impression.
A human finger activates a digital key on a futuristic interface, symbolizing the access and security considerations for Meta's new AI initiatives like 'Muse'. © Alexander Supertramp / Shutterstock.com

Meta Platforms (NASDAQ:META | META Price Prediction) has staged a quiet comeback. Shares are up 24.34% in the past month as Wall Street reawakens to the AI story. The catalyst: Muse is already the #1 app in the App Store just one week after launch, and it is still U.S. only. Meta’s 3.60 billion daily active people across Facebook, Instagram, WhatsApp, and Messenger can turn a good free product into instant global scale. Here’s what it takes for META to reach $1,000 in 2027.

Wall Street Is Already Warming Up to Meta

The analyst consensus 12-month price target sits at $755.28, with 8 Strong Buy and 47 Buy ratings against 7 Holds and zero Sells. Analysts model $305.9 billion in 2027 revenue and $33.94 in 2027 EPS. Q1 2027 outlook has firmed with 7 upward revisions in the past 30 days. Revenue grew 27.96% year over year in Q2, and ad pricing rose 12%.

META price target

META analyst ratings

Doing the Math on $1,000 Per Share

At the current price near $676, META trades at roughly 20x forward earnings, a discount to the S&P 500’s ~22x. Getting to $1,000 requires about a 48% gain and implies a forward multiple near 29x on 2027 consensus. That is reasonable for a company throwing off $83.3 billion in 2025 operating income while investing $130 to $145 billion in capex this year (all of that capex has to be powered, cooled, and networked by someone, and we profiled seven of those suppliers in a free AI infrastructure report here).

META price scenario

What could push Meta there:

  • Muse going global. The assistant drove a 60% jump in Meta AI daily interactions. Distribution across 3.60 billion users is the moat.
  • Enterprise AI. Over 1 million businesses use Meta business agents weekly, with early customers like Movida reporting a 44% increase in daily bookings.
  • Compute scarcity. CEO Mark Zuckerberg said Meta is fielding “offers for compute at a significant premium over what we paid for it”. Holding compute internally compounds ad and agent monetization.
  • Ad engine improvements. New ranking models drove an 8.3% increase in ad clicks and a 15.7% uplift in conversions on Facebook.

History Says a 48% Year Is on the Table

META has returned 86.95% over the past five years and 430.01% over the past ten. Shares hit a 52-week high of $783.69, so $1,000 would require a decisive breakout from that range.

Bottom Line on $1,000

Meta needs multiple expansion, another beat cadence (the company beat EPS in 5 consecutive quarters before Q2), and Muse to scale internationally. With Zuckerberg saying “AI is accelerating our core business today” and a $1.49 trillion company still trading at 20x forward earnings, the setup is there. Returns like this shouldn’t be expected every year, but we’ve outlined the blueprint for how Meta could see outsized returns in 2027.

Contact [email protected] for any questions or corrections.

Rich Duprey

After two decades of patrolling the dark corners of suburbia as a police officer, Rich Duprey hung up his badge and gun to begin writing full time about stocks and investing. For the past 20 years, he’s been cruising the markets looking for companies to lock up as long-term holdings in a portfolio while writing extensively on the broad sectors of consumer goods, technology, and industrials. Because his experience isn’t from the typical financial analyst track, Rich is able to break down complex topics into understandable and useful action points for the average investor. His writings have appeared on The Motley Fool, InvestorPlace, Yahoo! Finance, Money Morning, and, of course, 24/7 Wall St. He has been featured in both U.S. and international publications, including MarketWatch, Financial Times, Forbes, Fast Company, and USA Today.

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