Salesforce Is Down Double Digits This Year. Our Model Sees 48% Upside

Salesforce shares have shed double digits this year while Wall Street quietly revised its earnings estimates sharply higher, creating a gap between price and fundamentals that few investors are watching closely enough.

Published September 29, 2026, 1:00pm ET · 3 min read

Price Targets desk. Editor: Vandita Jadeja.

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Our 24/7 Wall St. price target for Salesforce (NYSE:CRM | CRM Price Prediction) is $348.23. That means 48.76% upside from the current $234.08.

Metric Value
Current Price $234.08
Price Target from 24/7 Wall St. $348.23
Upside/Downside 48.76%
Recommendation BUY
Confidence Level 90%

CRM price target

Shares earn a buy rating from the model with high confidence. My case comes down to one gap. Shares are down 11.04% year to date.

Over the same period, the consensus fiscal 2027 EPS estimate rose to 16.7553 from 14.1285 just 90 days earlier. At about 16x forward earnings, Salesforce is priced like a slow grower, even though its AI products are expanding at triple digits.

Agentforce Momentum Fuels a 14% One-Month Rebound

CRM rose 14.02% over the past month, then slid 1.64% last week. It trades 12.59% below its 52-week high of $267.80 and 60.26% above its low of $146.06.

The fiscal Q2 report on August 26 delivered revenue of $11.35 billion (up 10.83%), beating the $11.32 billion estimate. Non-GAAP EPS came in at $5.90 against a $3.27 forecast. About $2.53 per share of that came from gains on strategic investments.

Agentforce ARR passed $1.5 billion (up 240%), and management raised its fiscal 2027 revenue guidance to $46.1 billion to $46.4 billion. Dreamforce and an investor session on September 16 put the new Anthropic Claude partnership in front of customers.

CRM earnings explorer
An infographic titled '24/7 Wall St. Price Prediction: Salesforce (CRM)'. It is divided into sections on a dark blue background. 'The Call' section shows a current price of $234.08, a 'BUY' recommendation with 90% confidence, and a price target of $348.23, representing a +48.76% change, indicated by a green percentage and arrow. 'How We Got There' shows horizontal bar charts for Trailing P/E-Based Price ($234.08, 20%), Forward P/E-Based Price ($313.78, 50%), and Analyst Consensus ($281.08, 30%), explaining it's a proprietary model combining traditional valuation with weighted inputs. 'Our Adjustments (247Factor)' section displays a bar chart with a weighted base of $288.03 adjusted by a factor of 1.209 to a final target of $348.23, detailing factors like Sector Momentum (+1.15, Tech), Analyst Consensus (+71% Bullish), Earnings Growth (+1.189 YoY), and Market-Cap Dampening (large-cap 30% reduction). 'Bull Case' lists positive factors with green upward arrows: Agentforce Momentum (ARR passed $1.5B), Premium Upgrades Kick In (Only 5% migrated to premium), Strong Buybacks (Diluted shares fell to 821M), with a Bull Case Target of $388.36. 'Bear Case' lists negative factors with red downward indicators: Debt Rose to $39.3 Billion, Flat Operating Income ($2.33 billion), Restructuring Charges Jumped to $94M, with a Bear Case Target of $283.20. The 'Bottom Line' section reiterates 'BUY' with a price target of $348.23 (+48.76%), noting higher estimates and low forward multiple favor the upside, despite risks.
24/7 Wall St.

Bulls See a Path to $388 as Premium Upgrades Kick In

Bullish cases point to $388.36. On the earnings call, management said only 5% of Sales and Service knowledge workers have moved to premium editions, which cost 60% to 80% more.

AI customers already spend about double the AOV of other customers. Buybacks also help: diluted shares fell to 821M from 962M. Analyst ratings stand at 40 buy or strong buy, 14 hold and 2 strong sell.

CRM analyst ratings

Debt and Flat Operating Income Could Cap Gains

Even the downside scenario lands at $283.20, but the risks are real. Debt rose to $39.3 billion from $10.4 billion. Operating income was flat at $2.33 billion, and restructuring charges jumped to $94M from $4M.

The fiscal 2028 EPS consensus of 16.0067 is below fiscal 2027’s estimate. That dip mostly reflects one-time investment gains ballooning the current year. The added debt paid for shares bought back at an average of $176, below today’s price, and guidance calls for a non-GAAP operating margin of 34.3%.

Salesforce Screens Cheaper Than Microsoft and ServiceNow

Microsoft (NASDAQ:MSFT) competes head-on with Dynamics 365 and Copilot. The stock trades at 29x earnings with a 1.75% free cash flow yield. Salesforce trades at 26x with a 7.48% yield.

ServiceNow (NYSE:NOW) competes for the same enterprise agentic AI budgets. It increased revenue 24.01%, but operating income fell 54.75%. Neither peer’s numbers suggest our target is too aggressive.

Company Latest Quarter Revenue Growth Latest Quarter FCF
Salesforce 10.83% $1.10B
Microsoft 17.75% $19.64B
ServiceNow 24.01% $634M

Salesforce Price Prediction 2026-2030

The 24/7 Wall St. price target of $348.23 comes with a buy rating and 90% confidence. The biggest reason is higher estimates coupled with a low forward multiple.

A more positive view would follow if Agentforce continues adding production customers and cRPO growth holds near 14%. I’d turn conservative if operating income stays flat once the Informatica, Contentful and Fin consolidations are done. The data, for now, favors the upside.

CRM price scenario

Year Price Target from 24/7 Wall St.
2026 $263.75
2027 $348.23
2028 $414.52
2029 $493.42
2030 $587.35

These projections assume Salesforce continues executing its AI strategy. Faster premium-edition adoption could push results higher, and trouble integrating acquisitions could pull them lower.

Contact [email protected] for any questions or corrections.

Vandita Jadeja

Vandita Jadeja is a financial publisher with over a decade of experience writing about financial topics, including investment, savings, retirement, insurance and banking. Vandita is a Chartered Accountant who loves to debunk financial concepts for readers.

Her work has appeared on sites that include The Motley Fool, InvestorPlace, and Benzinga. She covers investing and focuses on stock picks and price prediction for 24/7 Wall St.

When not looking for the next stock investment opportunity, she can be found traveling, reading, chasing sunsets and enjoying her iced latte.

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