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Retail

Walmart Goes Small

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By Paul Ausick Updated Published
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walmart-store-front-blue

courtesy of Wal-Mart Stores Inc.
Retail giant Wal-Mart Stores Inc. (NYSE: WMT) has revealed plans to open a 2,500-square foot store on the campus of Georgia Tech. The store will be, by far, the smallest Walmart retail outlet in the United States, far smaller than the 15,000-square foot Walmart Express stores or the 40,000-square foot Walmart Neighborhood markets. Don’t even mention the massive superstores.

The campus store will feature pharmacy, basic grocery, general merchandise, and health and beauty products. The company already operates a store on the campus of the University of Arkansas at Fayetteville.

The teeny-weeny store is likely a test of concept and a way to promote Walmart as a brand among a younger, potentially more upscale demographic. Making a connection with younger customers has been shown to pay-off in the long term for any number of businesses. It is that, perhaps, more than the test of concept that Walmart wants to try out.

Shares of Walmart stock are trading up about 0.1% today, at $68.94 in a 52-week range of $57.18 to $77.60.

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About the Author Paul Ausick →

Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.

He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.

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