McDonald’s Corp. (NYSE: MCD), like many other restaurants, has been moving to delivery with the help of the gig economy. Unlike the other, smaller fish, this Fillet-O-Fish is delivering to over a million customers around the world each day. In fact, McDonald’s is celebrating this milestone.
To honor this milestone, McDonald’s and Uber Eats are encouraging customers to enjoy a “Global McDelivery Night In” on September 19.
With 60% of McDelivery orders being placed at night, and a growing culture of coziness and relaxation emerging around the world, McDonald’s has created a line of apparel and accessories. McDelivery items offered in the McDelivery Night In line are a unique collection of comfortable, on-trend items to enjoy at home, including plush loungewear, socks, slippers, games and more.
Around the world, McDelivery night will offer consumers the opportunity to receive some of these items after placing a delivery on September 19.
For example, in the U.S. customers can order McDelivery with Uber Eats from a participating McDonald’s to receive a limited edition item from the McDelivery Night In line with $10 minimum purchase beginning at 5 p.m. local time.
Steve Easterbrook, president and CEO of McDonald’s, commented:
With McDelivery we’re meeting our customers on their terms, and providing more ways to get their McDonald’s favourites than ever before. In fact, globally there are more than 10 McDelivery orders placed every second. With our third annual McDelivery celebration, we’re calling on our customers around the world to take a break and join us for a well-deserved night in.
Shares of McDonald’s traded relatively flat at $209.00 on Monday, in a 52-week range of $156.56 to $221.93. The consensus analyst price target is $232.29.