Special Report

America's Most Profitable Products

7. Harley-Davidson Motorcycles
> Operating margin: 17%
> Product revenue: $4.1 million
> Market share: 54.9%
> Industry: Motorcycles

The 100-plus year old Harley-Davidson, Inc. (NYSE: HOG) has built a dedicated community of motorcycle enthusiasts. The approximately 1 million worldwide members Harley Owners Group, which the company introduced in 1983, promotes sales, events, rallies, and bike trips. Perhaps as a result, Harley-Davidson is among the world’s 100 most valuable brands, according to Interbrand’s 2013 report. The distinctive culture associated with Harley-Davidson is widespread beyond the U.S. Last year, China held its fifth annual Harley-Davidson National Rally, drawing thousands of riders. Nearly 168,000, or 55%, of new motorcycles registrations in the U.S. last year were Harley-Davidsons, according to the company. Revenue at the company’s motorcycle and related products segment rose 6.4% last year from $4.9 billion to $5.3 billion. In addition to selling motorcycles, the company also services vehicles and provides financing, which help bring its company-wide operating margin up to nearly 20%.

6. Enfamil
> Operating margin: 24%
> Product revenue: $2.0 billion
> Market share: 40.0%
> Industry: Packaged foods and meats

Enfamil is one of the best-selling infant formula brands in the world. While it trailed Abbott Laboratories’ Similac brand in market share, the company claims to be the number one formula brand recommended by pediatricians. Its stellar brand has clearly helped Mead Johnson (NYSE: MJN) stay profitable in every year for the last 10 years. The company reported net sales of $4.2 billion in its most recent fiscal year, with Enfamil sales accounting for a large portion of the sales. Although a declining U.S. birth rate has raised some concerns about growth, the company continues to expand its presence in emerging markets and makes more than half of its revenues in Asia.

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5. Coca-Cola
> Operating margin: 24%
> Product revenue: $13.7 billion
> Market share: 42.4%
> Industry: Soft drinks

The Coca-Cola Company’s (NYSE:KO) total revenue dropped 2.4% last year, as consumers’ preferences continued to shift towards less sugary, healthier drinks. Even with these developments, however, Coca-Cola remains the dominant player in the soda market. The 128-year-old company controlled 36% of the U.S. market in 1977, and 42% last year. Coca-Cola distributes more than 500 different beverage brands around the globe. In all, the company and its numerous bottlers sold a total of 28.2 billion unit cases of Coke and other beverages in 2013, up 2% from the year before. As of 2013, Coca-Cola trailed only Google and Apple on Interbrand’s list of the world’s 100 most valuable brands.

4. Jack Daniels Tennessee Whiskey
> Operating margin: 25%
> Product revenue: $2.0 billion
> Market share: 2.4% (U.S.; largest American whiskey)
> Industry: Alcohol

Jack Daniels is the top-selling American whiskey, and one of the largest spirits brands, in the world. It is also Brown-Forman Corporations’ (NYSE: BF-B) principal product, and its biggest driver of growth. Although branding for Jack Daniels has often invoked the company’s Southern heritage, the drink is popular worldwide, having benefited from rising whiskey demand overseas. According to Advertising Age, an increasingly large proportion of Jack Daniels revenue comes from international sales due to a recent bourbon boom. Jack Daniels is sold in a number of different variations, including Tennessee Whiskey, Single Barrel, Ready-to-Drinks, Tennessee Honey, and Winter Jack. The company reported net sales of $3.9 billion in fiscal 2014. Jack Daniels’ popularity domestically and abroad is largely the driver behind the company’s continued growth, according to Brown-Forman.

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