7. New Orleans, Louisiana
> Pct. population who are members: 3.1%
> Ashley Madison members in city: 36,000
> Pct. population married: 31.3%
> Pct. population divorced: 11.9%
More than 54% of New Orleans area residents stated religion was important in their lives and that they attended services weekly or near weekly. The share of people saying as much exceeded the national percentage of 40.6% in only three other states where adultery appears to be most common. As in most states, tracking and spying are illegal in Louisiana without consent. However, exceptions to the law are made for spouses who track and spy on each other, which may make services such as Ashley Madison more appealing. The site offers a number of technological safeguards in its attempt to provide reliably discreet encounters.
6. Las Vegas, Nevada
> Pct. population who are members: 4.0%
> Ashley Madison members in city: 79,000
> Pct. population married: 43.3%
> Pct. population divorced: 13.6%
Not only was Las Vegas among the cities with the highest Ashley Madison membership, but also the area was the most popular destination for Ashley Madison members arranging meetings — for both women and men. Approximately 79,000 people living in and around the Sin City were members of the dating site, or about 4% of the area’s population. More than 43% of area residents were married, lower than the national proportion but still nearly the highest compared to other cities on this list. On the other hand, area residents were more likely than most Americans to be divorced — nearly 14% of the population was divorced versus the national average proportion of 11%.
5. Los Angeles, California
> Pct. population who are members: 4.1%
> Ashley Madison members in city: 533,000
> Pct. population married: 38.3%
> Pct. population divorced: 8.4%
Since high income earners are more likely to be Ashley Madison members, the relatively large percentage of extremely wealthy Los Angeles residents may partly explain the prevalence of adultery in the city. Nearly 8% of the area’s households earned more than $200,000 versus the national share of 5%. The metro area also had a median household income of $58,869, higher than the national median of $52,250. As was the case in nearly every other city reviewed, men and women in their 30s were the most likely age group to use Ashley Madison, accounting for roughly 40% of the overall membership. The prevalence of infidelity can encourage suspiciousness, which may have partly contributed to the higher usage of private investigators in the area. In fact, the Los Angeles area had the highest concentration of private detective jobs in the nation.