Best and Worst Car Brands of 2018

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Source: vw.com

11. Volkswagen
> 2018 customer satisfaction index: 82 (tied)
> 2017 customer satisfaction index: 79
> US YTD sales: 203,407 (+8.0%)
> US YTD market share: 2.0%

It has been three years since a carbon emissions scandal rocked the German automaker. The company’s sales plummeted as a result, and the brand’s image suffered severely. The company may only now be starting to recover. From 2010 through 2014, the company averaged a score of 84. It scored 80 in 2015, a 78 in 2016, and a 79 in 2017. The company received an 82 this year, returning to the industry average score for the first time since the scandal.

Source: Public Domain / Wikimedia Commons

12. Acura
> 2018 customer satisfaction index: 81
> 2017 customer satisfaction index: 80
> US YTD sales: 85,900 (-2.4%)
> US YTD market share: 0.9%

Luxury brands tend to have much higher customer satisfaction ratings than mass-market cars, and while Acura outperforms the majority of car brands on this list, it is one of the worst-rated luxury brands. Sales of Acura are also down 2.4% through the first seven months of 2018 compared to the same period last year.

Source: miniusa.com

13. Mini
> 2018 customer satisfaction index: 80 (tied)
> 2017 customer satisfaction index: 0
> US YTD sales: 26,932 (+1.3%)
> US YTD market share: 0.3%

Mini’s customer satisfaction score of 80 falls below the industry average of 82. However, the small car brand still has its positives, as it is one of just four car brands to score a perfect 10 in dealer experience, according to J.D. Power. Mini is one of the smallest carmakers the ACSI ranks, as its market share is just 0.3%. Its year to date sales are up 1.3% compared to the same period last year.

Source: ramtrucks.com

14. Ram
> 2018 customer satisfaction index: 80 (tied)
> 2017 customer satisfaction index: 0
> US YTD sales: 305,406 (-5.7%)
> US YTD market share: 3.0%

Fiat-Chrysler comes out looking far from perfect in the 2018 ACSI ratings. All five of its ACSI-ranked brands underperform the industry average of 82, and three of the five worst-ranked brands are Fiat-Chrysler brands. However, the automaker’s Ram truck line, ranked for the first time this year, is tied with Jeep as the best scoring of the company’s brands.

Source: gmc.com

15. GMC
> 2018 customer satisfaction index: 80 (tied)
> 2017 customer satisfaction index: 84
> US YTD sales: 269,507 (+2.4%) (through Q2)
> US YTD market share: 3.1%

GMC had the second worst drop in customer satisfaction in the 2018 ACSI ranking. The GM brand of vans, SUVs, and trucks declined from a rank of 84 last year, then tied with Mercedes-Benz for fourth best overall.