Halloween has become big business in recent years. Americans will spend $9 billion to celebrate the holiday this year, according to the National Retail Federation estimates. Even though this is a slight pullback from last year’s record of $9.1 billion, it is still a significant increase from Halloween expenditures in 2005, when Americans spent $3.3 billion on Halloween-related items such as candy, costumes, and decorations.
Though every state celebrates Halloween, the holiday is more intensely celebrated in some states than others. To try and capture that fervor, 24/7 Wall St. has created a list of the states most obsessed with Halloween.
Among the factors we considered for the list were the number of costume stores, candy stores, haunted tours, and haunted houses that were reviewed on Yelp in cities where the population is at least 100,000 people. For smaller states, we considered the five largest cities. Our index also included the total pounds of the top three candies bought in each state.