For candy makers, there are certain red-letter days during the year, like Easter and Valentine’s Day, that they hope will produce a cascade of revenue. Another such day is just around the corner — Halloween. On All Hallow’s Eve, kids dress up as their favorite ghoul or superhero, go trick-or-treating, and, of course, eat lots of candy. As do adults.
So residents of what states have the biggest sweet tooth? To approximate spending on sweets, 24/7 Wall St. estimated and adjusted to the population the number of candy stores and chocolate shops in each state.
Data on candy stores was obtained from Yelp! We included the three most popular candies in each state from CandyStore.com, the economic output of each state’s sugar industry from the National Confectioners Association, as well as the share of each state’s population under 14 years old from the Census.