50 Most Valuable Brands in the World

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Source: Raysonho @ Open Grid Scheduler / Grid Engine / Wikimedia Commons

10. China Construction Bank
> 2019 brand value: $70 billion
> 2018-2019 brand value change: +22.8%
> Sector: Banking
> Country: China

The world’s second largest bank by assets also has the second most valuable banking brand. Like other big Chinese banks, state-owned CCB has faced profitability headwinds as China’s economic growth slows and the government’s push for its banks to extend more small-business loans.

Source: RiverNorthPhotography / Getty Images

9. Verizon
> 2019 brand value: $71 billion
> 2018-2019 brand value change: +13.3%
> Sector: Telecoms
> Country: United States

Verizon Communications, the world’s second largest telecommunications company after China Mobile by market capitalization, recently reported a decline in wireless customers. But the New York City-based company is rapidly deploying its high-speed 5G wireless networks in the U.S. market.

Source: Public Domain / Wikimedia Commons

8. Industrial & Commercial Bank of China
> 2019 brand value: $80 billion
> 2018-2019 brand value change: +34.9%
> Sector: Banking
> Country: China

State-owned ICBC is the world’s largest bank by assets and owner of the most valuable banking brand. Like China’s other top lenders, ICBC is under pressure both to extend loans to smaller businesses and to speed up the process of recognizing and disclosing non-performing loans.

Source: bombuscreative / Getty Images

7. Facebook
> 2019 brand value: $83 billion
> 2018-2019 brand value change: +8.7%
> Sector: Tech
> Country: United States

Facing a global backlash for how the platform helps spread fake news and collects data on its users, Facebook is working to reinvent itself as a more privacy-oriented service. But the company’s efforts to consolidate its services are raising antitrust concerns.

Source: RiverNorthPhotography / Getty Images

6. AT&T
> 2019 brand value: $87 billion
> 2018-2019 brand value change: +5.6%
> Sector: Telecoms
> Country: United States

The world’s third largest telecom company by market capitalization recently reported losing TV customers and subscribers to its DirectTV Now streaming service. The company, which acquired Time Warner (Warner Bros., HBO) last year, says it is focusing on building its high-bandwidth 5G networks and paying down debt.