50 Most Valuable Brands in the World

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Source: Ethan Miller / Getty Images

5. Samsung
> 2019 brand value: $91 billion
> 2018-2019 brand value change: -1.1%
> Sector: Tech
> Country: South Korea

The consumer technology giant and world’s top selling smartphone maker has been moving in recent years into automotive semiconductors and sensors. In April, Samsung announced it would indefinitely delay the release of a foldable-screen smartphone due to quality deficiencies.

Source: Raimond Spekking / Wikimedia Commons

4. Microsoft
> 2019 brand value: $120 billion
> 2018-2019 brand value change: +47.4%
> Sector: Tech
> Country: United States

Last year, Microsoft regained its place as the world’s most valuable publicly traded company by market capitalization, shooting past Amazon, Apple, and Alphabet (Google). The Seattle-based software giant has been expanding aggressively into cloud services, artificial intelligence, and the internet of Things.

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3. Google
> 2019 brand value: $143 billion
> 2018-2019 brand value change: +18.1%
> Sector: Tech
> Country: United States

The flagship brand of Alphabet Inc. maintains its leading position in internet search as well as strong positions in apps, laptops, and mobile phones. Google released a lower-priced smartphone (the Pixel 3a) this year and overhauled its voice assistant platform.

Source: Photo by Eric Thayer / Getty Images

2. Apple
> 2019 brand value: $154 billion
> 2018-2019 brand value change: +5.0%
> Sector: Tech
> Country: United States

The world’s third largest smartphone seller is facing headwinds from the increasingly heated U.S.-China trade dispute that threatens to raise costs and lower revenue. The U.S. Supreme Court ruled this month customers could sue Apple over its App Store monopoly.

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1. Amazon
> 2019 brand value: $188 billion
> 2018-2019 brand value change: +24.6%
> Sector: Tech
> Country: United States

The online retail and cloud-computing giant is pumping $800 million into making next-day delivery a standard in another blow to brick-and-mortar retailers seeking to expand their e-commerce services. It is also mulling robots to box orders to replace employees at its warehouses.