Special Report

The 20 Most Successful American Fashion Brands

John Harrington

Source: Sean Gallup / Getty Images

10. Levi’s
> Founded: 1853
> Parent Company: Levi Strauss & Co.
> What it sells: Denim
> Stores worldwide: 854
> Revenue: $5.57 billion

Bavarian immigrant Levi Strauss invented work pants in the 19th century to outfit gold prospectors in California that would upend fashion.

Source: Tim Boyle / Getty Images

9. Abercrombie & Fitch
> Founded: 1892
> Parent Company: Abercrombie & Fitch Co.
> What it sells: Upscale casual apparel
> Stores worldwide: 315
> Revenue: $3.6 billion (parent company)

Abercrombie & Fitch has been outfitting America’s explorers, hunters, and campers since 1892, and among their customers were Theodore Roosevelt, John F. Kennedy, and Amelia Earhart.

Source: Jason Merritt / Getty Images

8. Hollister
> Founded: 2000
> Parent Company: Abercrombie & Fitch Co.
> What it sells: Teen-focused apparel
> Stores worldwide: 542
> Revenue: $3.6 billion (parent company)

Teen fashion brand Hollister, also the name of a town in California, was founded in 2000 as part of the retail empire of Abercrombie & Fitch.

Source: Justin Sullivan / Getty Images

7. Nike
> Founded: 1964
> Parent Company: Nike Inc.
> What it sells: Athletic apparel, sneakers
> Stores worldwide: 951
> Revenue: $37.2 billion

Sportswear company Nike was originally called Blue Ribbon Sports and was a distributor for a Japanese shoemaker. The Beaverton, Oregon-based company with the famous swoosh symbol later took the name Nike, after the Greek goddess of victory, from a suggestion by an employee.

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6. Banana Republic
> Founded: 1978
> Parent Company: The Gap Inc.
> What it sells: Casual apparel
> Stores worldwide: 600
> Revenue: $16.6 billion (parent company)

The store with the safari theme was founded by a reporter and illustrator at the San Francisco Chronicle. They thought of the apparel theme while traveling in Australia and liked the utilitarian look of an old British Burma jacket they bought at a surplus store.