Special Report

Cars Brands With the Happiest Drivers

Source: Tim Boyle / Getty Images

11. Toyota
> 2019 customer satisfaction index: 81 (tied)
> 2018 customer satisfaction index: 83 (-2.4% change)
> U.S. YTD sales: 1,016,373
> Parent company: Toyota Motor Corp.

Toyota drivers have been consistently pleased with the performance of their vehicles for more than two decades. Since the ACSI began publishing satisfaction scores in 1995, Toyota has always outperformed the industry standard, doing so again in 2019 with a score of 81. Though most brands would be pleased with a score of 81 out of 100, it represents Toyota’s lowest ever ACSI score.

Source: cadillac.com

10. Cadillac
> 2019 customer satisfaction index: 81 (tied)
> 2018 customer satisfaction index: 82 (-1.2% change)
> U.S. YTD sales: 75,735
> Parent company: General Motors

Cadillac is the only General Motors brand to rank among the car brands with the happiest drivers. Cadillac is tied for the 10th highest score of all car brands with an 81, a slight decline from the previous year.

Source: Joe Raedle / Getty Images

9. Volvo
> 2019 customer satisfaction index: 82 (tied)
> 2018 customer satisfaction index: 85 (-3.5% change)
> U.S. YTD sales: 50,120
> Parent company: Zhejiang Geely Holding Group

In 2018, Volvo tied with Lexus for the highest customer satisfaction score of any major automaker in the American market, at 85. In 2019, the Swedish automaker fell into a seven-way tie for the third highest score, an 82. The 3.5% decline in score represents the steepest decline of any car brand to still rank among the brands with the happiest drivers.

Source: Courtesy of Subaru

8. Subaru
> 2019 customer satisfaction index: 82 (tied)
> 2018 customer satisfaction index: 84 (-2.4% change)
> U.S. YTD sales: 339,525
> Parent company: Subaru Corp.

Subaru ranks among the best car brands in terms of customer satisfaction. This should come as no surprise given the high marks it has received in expert testing. Subaru had the highest overall score among car brands in the most recent Consumer Reports brand report card, and it received a 9 out of 10 from J.D. Power for overall dependability.

Source: lincoln.com

7. Lincoln
> 2019 customer satisfaction index: 82 (tied)
> 2018 customer satisfaction index: 84 (-2.4% change)
> U.S. YTD sales: 50,815
> Parent company: Ford Motor Co.

Lincoln’s ACSI index score of 82 represents its lowest score in over a decade. The Ford brand is also struggling with declining sales figures. After falling from sales of over 111,000 in 2017 to less than 104,000 in 2018, Lincoln is on pace for another sales slump in 2019.

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