Special Report

50 Most Valuable Brands in the World

Source: Public Domain / Wikimedia Commons

45. PetroChina
> 2021 brand value: $31.4 billion
> 2020-2021 brand value change: -17.4% (-$6.6 billion)
> Sector: Oil & gas
> Country: China

Chinese state oil and gas company PetroChina ranks as the 45th most valuable brand in the world for 2021, with a value of $31.4 billion. Yet just a year earlier, the company was worth over $38 billion and ranked as the 32nd most valuable brand. PetroChina is not alone. The value of each of the world’s most valuable oil and gas brands dipped by well over 10% from 2020 to 2021. Amid the COVID-19 pandemic, demand for energy dropped as people traveled less — both commuting to work and flying domestically and internationally.

Source: RiverNorthPhotography / Getty Images

44. Wells Fargo
> 2021 brand value: $31.8 billion
> 2020-2021 brand value change: -22.2% (-$9.1 billion)
> Sector: Banking
> Country: United States

Wells Fargo’s brand value declined by 22.2% from 2020 to 2021. Just two of the other 100 most valuable brands in the world lost a higher share of their value over the past year. The bank’s brand value was worth nearly $40.9 billion in 2020 and ranked as the 28th, compared to 2021’s value of $31.8 billion and ranking 44th.

Wells Fargo has lost ground to its two main competitors — Bank of America and JPMorgan Chase. The bank’s total deposits in 2020 were nearly $1.5 trillion, up 14.2% from the year before, while Bank of America and JPMorgan Chase deposits increased by 28% and 30%, respectively, and the industry aggregate of 21.7% deposit growth.

Source: Justin Sullivan / Getty Images

43. Intel
> 2021 brand value: $31.8 billion
> 2020-2021 brand value change: +15.7% (+$4.3 billion)
> Sector: Tech
> Country: United States

Intel is one of 13 tech brands worth over $30 billion, by far the most commonly occurring sector on the list of the world’s 50 most valuable brands. Intel is the world’s largest microchip manufacturer and is involved in a number of other tech businesses, including AI, circuit boards, and more.

As many larger brands struggled in 2020, Intel continued to perform well. Its brand value increased by more than 15%, or $4.3 billion. This was among the top 20 brand value growth percentages of the world’s most valuable brands.

Source: Justin Sullivan / Getty Images

42. Tesla
> 2021 brand value: $32.0 billion
> 2020-2021 brand value change: +157.6% (+$19.6 billion)
> Sector: Auto
> Country: United States

None of the world’s top brands saw their value skyrocket like Tesla. Tesla went from being worth less than $12.5 billion in 2020 to nearly $32 billion in 2021 — a 158% jump. It is one of eight automakers to rank among the 50 most valuable brands in the world.

Tesla is one of the newest companies on this list, having been founded in 2003. After many attempts at electric personal vehicles flopped, Tesla finally showed that “electric vehicles can be desirable, combining outstanding performance and high-tech interiors with usable driving range,” according to Car and Driver. Tesla’s products accounted for 79% of electric vehicle registrations in 2020, according to Experian data.

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41. Citi
> 2021 brand value: $32.2 billion
> 2020-2021 brand value change: -2.8% (-$0.9 billion)
> Sector: Banking
> Country: United States

Citi is one of seven banks to feature among the world’s most valuable brands. The New York-based bank reported having 200 million customers across 160 countries and roughly 210,000 full-time employees. Like every other bank on this list, the brand value of Citi declined from 2020 to 2021 — in this case, down by 2.8% or $900 million.