Technology
Watched the video twice and had some thoughts…
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Good morning, Phil
Watched the video twice (not all of the 2nd run through) and have some thoughts on it.
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This was by far the best overall presentation that I’ve seen from Apple at such events for several years. While still not to Steve’s standard, it was markedly better than what I saw of the Developer Conference in the spring. Much tighter and everyone seemed far better prepared. Really enjoyed the introductory video – quite humorous. Particularly noticeable improvement with Jeff Williams and Tim Cook. And Phil Schiller wasn’t repeating himself for a change.
Was particularly impressed with the Apple Watch. I’ve been kind of neutral on the whole device – saw some advantages and was impressed with the technology but there’s none on my wrist. But I have both AFib and sleep apnea problems, and know a great deal about ECGs. What Apple put into its new Watch is really quite amazing. Throw in the new complications, and I will be buying one of these.
Nothing about the iPhones XS and XS Max particularly surprised me. While they’re nice products, between the natural development of Apple’s technologies (and the leaks,) only the cameras and the speakers surprised or impressed me. (See later comments on A12 chip.) What’s happening with cameras and software blows me away with each generation. The variable depth of field was amazing. With the exception of telephoto lens, I can’t even imagine using an SLR or any of my other cameras now; I remember vividly what I used to lug around with me on field trips.
Apple also appears to have put huge efforts into its speakers this year both in the MacBook Pros and the iPhones. It’s been well worth the effort and huge improvements.
The iPhone XR really surprised me, and I suspect will be a huge seller. Apple made a truly smart marketing move here by differentiating largely on the screen and memory, and not on the available feature set. While it’s not been said (and I reviewed the tech specs and the early technical reviews closely), I suspect that Apple/TSMC are binning the A12 chips and are using the slower ones in this phone. It’s a smart move financially and from a product perspective.
There are several rather interesting implications from these announcements:
Regards,
John
My take: I don’t know enough about chip yields to have take.
To rewatch the video, click here.
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