There aren’t many surprises left for Monday’s events.
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We’ve heard about the Apple News makeover, the Goldman Sachs credit card, the TV bundle.
We’ve seen the hardware Apple didn’t think worth the stage time: the iMacs, the iPads, the AirPods.
We’ve read about the big-name producers poached from Sony, the 10-figure budget, the A-list directors and stars.
What we haven’t seen, after nearly two years of hype and silence, is a single second of footage.
On Monday, at the Steve Jobs Theater, in the company of Reese Witherspoon and the gang, I expect to see some trailers. You can watch them too (instructions here).
You can’t always judge good series from the trailer, but you can usually spot a clunker.
How well these short films are received could drive Apple’s stock price Monday. I’ve asked Apple which TV and movie critics—if any—are coming Monday. No word yet.
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