This one slipped under my radar.
From Tom Caporaso, CEO of Clarus Commerce, a loyalty program expert with 20 years of experience:
The Apple Card is a smart move from a loyalty perspective. Today consumers want to receive instant benefits from their reward programs, and by offering members cash back on a daily basis, the company is meeting this demand and differentiating itself from other credit cards that make members wait multiple days or until the end of the month to redeem benefits.
Additionally, by offering 3 percent cash back on Apple purchases made on the card through Apple Pay, the company is making another smart move to incentivize and reward members for leveraging their payment platform and staying loyal to the brand instead of shopping with third-party retailers.
Cue the video:
My question: What do I have to pay to get that hunk of titanium?