The numbers, according to research firm RichRelevance, are growing though, and merchants should take notice of how mobile devices are affecting shopping habits.
Perhaps the most important metric from a merchant’s point of view is the average order value. An order placed from an Apple device averages $123, while an order placed from an Android device averages $101. An order placed from a desktop computer averages $87.
Right now, with less than 4% of total orders going to any mobile device, most merchants would rather scramble for the 96% of sales that average $87. How much this proportion will change over the next few years is what this story’s all about.
Contact [email protected] for any questions or corrections.
Top Gaining Stocks
Top Losing Stocks