Apple iOS is Mobile Shoppers’ Choice (AAPL, GOOG, AMZN)
During this year’s holdiday shopping season, some 92% of all online sales generated by mobile devices (smartphones, tablets) were made from devices running iOS from Apple Inc. (NASDAQ: AAPL). That number represents just 3.74% of all online transactions, so maybe…
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The numbers, according to research firm RichRelevance, are growing though, and merchants should take notice of how mobile devices are affecting shopping habits.
Perhaps the most important metric from a merchant’s point of view is the average order value. An order placed from an Apple device averages $123, while an order placed from an Android device averages $101. An order placed from a desktop computer averages $87.
Right now, with less than 4% of total orders going to any mobile device, most merchants would rather scramble for the 96% of sales that average $87. How much this proportion will change over the next few years is what this story’s all about.
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Paul Ausick has been writing for 247Wallst.com for more than a decade. He has written extensively on investing in the energy, defense, and technology sectors. In a previous life, he wrote technical documentation and managed a marketing communications group in Silicon Valley.
He has a bachelor's degree in English from the University of Chicago and now lives in Montana, where he fishes for trout in the summer and stays inside during the winter.