Hims & Hers (HIMS) Drops 14.5% as Regulatory and Amazon Pressures Mount
As seen on the 24/7 Wall St. homepage on July 24, 2026.
Regulatory headwinds over compounded GLP-1 drugs and Amazon's telehealth push are pressuring the company's margins and competitive moat in the $33.47 open price range.
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Shares of Hims & Hers opened the session at $33.47 and sold off steadily throughout regular trading hours, with the stock losing ground in nearly every interval from the open onward. By the time the move was measured, the price had fallen to $28.615 — a decline of roughly 14.5% — and the chart shows little in the way of sustained support along the way.
Two distinct headwinds are weighing on investor sentiment. On the regulatory side, scrutiny over compounded GLP-1 drugs — a category that has been a meaningful growth driver for telehealth platforms — is raising questions about the durability of that revenue stream. At the same time, Amazon's push into telehealth is intensifying competitive pressure, threatening the margins and the differentiated positioning Hims & Hers has worked to build in the direct-to-consumer health space.
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Together, those forces are prompting investors to reassess how defensible the company's business model really is. Whether today's move represents an overreaction or a genuine repricing of the long-term story will likely depend on how the regulatory picture around compounded GLP-1s evolves and how quickly Amazon is able to scale its own telehealth offering.
Sources
Mentioned: HIMS