Headquartered in Needham, MA Fiscal year ends December NASDAQ: TRIP tripadvisor.com
Tripadvisor, Inc. operates a portfolio of travel brands and two-sided marketplaces, chiefly Tripadvisor and Viator, that help travelers discover, plan and book trips. The company reports two segments.
- **Experiences:** Operated primarily through Viator, this segment is an online marketplace connecting travelers with tour, activity and attraction operators. It generates the majority of revenue (65% in Q3 2026) and is the focus of the company's experiences-led strategy.
- **Hotels and Other:** This segment covers the Tripadvisor-branded platform and its user-generated reviews and travel guidance. It earns hotel meta-search and booking-related revenue, media and advertising revenue, and other revenue. It has faced declining traffic tied to changes in the search landscape, leading to a goodwill impairment and a restructuring focused on non-core revenue lines.
In November 2026 the company completed the sale of its restaurant reservations business, TheFork, to American Express. TheFork is now reported as discontinued operations, and management currently expects to prioritize using the proceeds to reduce debt. The company is also pursuing AI-led initiatives that leverage its travel data and content. Updated
A $369.5 million goodwill writedown on the Hotels business just confirmed that search-traffic erosion is permanent, and both lines missed expectations alongside it. Management is cutting costs and steering TheFork's sale proceeds toward debt.
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Friday's top analyst upgrades and downgrades included Alcoa, Archer Daniels Midland, Caterpillar, Dow, Expedia, Kellogg, PagSeguro Digital, Sea, Tesla, Tripadvisor and Walmart.
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Tripadvisor, Inc. operates a portfolio of travel brands and two-sided marketplaces, chiefly Tripadvisor and Viator, that help travelers discover, plan and book trips.
24/7 Wall St.'s 12-month price target for TRIP is $10.60, rated Buy. The Wall Street consensus target is $11.57. TRIP price prediction →
