Headquartered in Norwalk, CT·Fiscal year ends December·NASDAQ: BKNG·bookingholdings.com
About Booking Holdings
Booking Holdings Inc. (NASDAQ: BKNG) operates the world's largest online travel platforms, enabling consumers to book accommodations, rental cars, flights, restaurant reservations, and other travel services across more than 220 countries and territories. Its portfolio of brands includes Booking.com (the dominant global accommodation platform), Priceline (U.S.-focused travel deals), Agoda (Asia-focused accommodation and travel), KAYAK (travel search and comparison), and OpenTable (restaurant reservation platform). The company generates revenue primarily through a merchant model — where it facilitates payments and collects the full booking value before remitting to partners — and an agency model, where it earns commissions. Booking Holdings leverages advanced AI, machine learning, and data-driven personalization to drive direct bookings (mid-fifties percentage of room nights booked through direct channels) and optimize the traveler experience. The company also earns advertising revenue. Following a 25-for-1 stock split in April 2026, Booking Holdings continues to return significant capital to shareholders through aggressive share repurchases and quarterly dividends. Updated
Booking's $197 billion in annual gross bookings is the single biggest prize if AI agents start handling trip planning and checkout, and that repricing debate is already hitting travel names.
More than $400B in bookings are spent each year across the leading OTAs.
Booking: $197 billion
Expedia: $127 billion
Airbnb: $100 billion
How will AI agents change this?
$BKNG$EXPE$ABNBhttps://t.co/hDpMVywwwT
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Booking Holdings (NASDAQ: BKNG | BKNG Price Prediction) trades at $184.56 as of writing, sitting 20% below its 52-week high of $232.20 and down 13.64% year to date. Our 24/7 Wall St.…
Booking Holdings (NASDAQ: BKNG | BKNG Price Prediction) is days away from executing the largest stock split in its history. Split-adjusted trading begins April 6, 2026, following a board-approved 25-for-1 forward split…
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Booking Holdings Inc. (NASDAQ: BKNG) operates the world's largest online travel platforms, enabling consumers to book accommodations, rental cars, flights, restaurant reservations, and other travel services across more than 220 countries and territories.
What is the BKNG stock price target?
The Wall Street consensus 12-month price target for BKNG is $235.26. BKNG price prediction →