Headquartered in Baltimore, MD Fiscal year ends March NYSE: UAA underarmour.com
Under Armour, Inc. is a global athletic performance brand, founded in 1996, that designs, markets and sells apparel, footwear and accessories for athletes. It sells through wholesale partners and through its direct-to-consumer channel, which comprises owned-and-operated Factory House and Brand House stores (438 doors as of September 30, 2026) and eCommerce. It also earns licensing revenue. Apparel is its largest category, followed by footwear and accessories. The company reports four regional segments: North America, its largest market, plus EMEA, Asia-Pacific and Latin America. Under Armour is carrying out a multi-year transformation under its Fiscal 2025 Restructuring Plan. The plan aims to improve efficiency, sharpen its product assortment, reduce discounting and strengthen global marketing amid tariff, freight and foreign exchange pressures. Updated
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Under Armour, Inc. is a global athletic performance brand, founded in 1996, that designs, markets and sells apparel, footwear and accessories for athletes.
24/7 Wall St.'s 12-month price target for UAA is $6.25, rated Buy. The Wall Street consensus target is $6.32. UAA price prediction →
