Companies

Nike Inc - Class B

NYSE: NKE
$37.99
▲ $0.23 (+0.61%) today
Markets closed · 12:05pm ET

24/7 Wall St. View

Price Prediction $58.05 +52.8% Our analysts’ 12-month view: target, optimistic case, and floor. NKE price prediction → Earnings Beat +8.8% EPS vs. the estimate, revenue, and how the market reacted. NKE earnings history →

NKE at a Glance

Price
24/7 target
$58.05
Street target
$36.46
Earnings
Next report
Dec 16, 2026
Q1 2027 EPS
$0.48
vs. $0.44 est.
+8.8%

NYSE: NKE

About Nike

NIKE, Inc. is the world's largest designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. The company operates through two main brands: NIKE Brand, which encompasses performance and sportswear products across running, basketball, football, training, and other sport categories, and Converse, a subsidiary brand focused on athletic lifestyle footwear, apparel, and accessories. NIKE distributes products through wholesale channels to retailers globally and through its own direct-to-consumer operations, including NIKE-owned retail stores and digital platforms. The company operates across four geographic segments: North America, Europe Middle East & Africa, Greater China, and Asia Pacific & Latin America. NIKE is currently undergoing a strategic transformation called 'Pace,' which involves modernizing its global supply chain, realigning to three geographies, establishing an enterprise capabilities campus in India, and streamlining its organization to reduce costs. Updated

Revenue by Segment · Q1 2027
  1. Wholesale61%
  2. NIKE Direct37%
  3. Converse2%

Latest Activity

CNBC's "Fast Money"
PodcastCNBC's "Fast Money"Melissa Lee · 43 min

FAA Ground Stop, Anthropic IPO and What to Expect From Nvidia and Nike Next Week

  • Nationwide FAA ground stop hit airlines after hours while cybersecurity names caught bids
  • Traders split on Anthropic's IPO: 17x sales versus SpaceX's 100x, with commoditization risk flagged
  • Peter Boockvar sees peak AI capex by 2027, rotating toward staples like Kimberly-Clark
  • Nike investor day preview with the stock at 13-year lows; desk picked Deere and J&J over Apple at 40x

The defensive rotation argument got concrete here: if AI capex peaks in 2027, the picks-and-shovels trade loses its bid first and staples absorb the flows. The desk's valuation game landed the same way, favoring Deere, Coca-Cola and Johnson & Johnson over richly priced tech, and few on the panel believe Nike's new CEO reverses share losses at next week's investor day.

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Jim Cramer
PodcastMad Money w/ Jim CramerJim Cramer · 44 min

Mad Money w/ Jim Cramer 11/2/26

  • Oil's drop pulled long rates down, lifting Amazon, Capital One, JP Morgan, Costco and Walmart on no company news
  • Non-tech growth is where the money went: medical devices like Medtronic and Intuitive Surgical, plus staples Pepsi and P&G
  • Apple's record September quarter beat on iPhone and Mac, but Cramer expects the stock lower short term on guidance
  • Oracle filed to raise $20 billion days after saying it would limit raises; Intel seen losing PC share to AMD

The call is that falling long rates are repricing everything outside tech right now rather than earnings, and Cramer says growth stocks away from semis are the clean way to play it. He is warning Apple holders that guidance will disappoint even after a record quarter, and he is openly annoyed at Oracle for raising capital immediately after promising restraint.

Read more
Jim Cramer
PodcastMad Money w/ Jim CramerJim Cramer · 44 min

Mad Money w/ Jim Cramer 10/2/26

  • 29,000 September jobs eased rate-hike fears; G7 releasing 100 million barrels capped oil's rally
  • PepsiCo called uninvestable into Thursday earnings: down 12% this year while Coca-Cola is up 22.5%
  • Nvidia compute scarcity framed as the real money-maker behind data center and Starlink demand
  • Caller verdicts on Applied Materials, Simon Property Group, Goldman Sachs and Duke Energy at a 3.8% yield

A 4.7% PepsiCo yield loses to the 10-year, so any bounce off Thursday's earnings report is just a trade. Cramer stays long AI compute while telling snack and beer holders the consumer shift is structural.

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Reddit Pulser/wallstreetbets
Nike a $20 stock soon ?

u/Spartanghostt6 507 upvotes475 comments

Remember the guy who made post saying it would never go below $40. LMAO

China sales down 26% turned a 13-year-low valuation into the only bull case left, and this thread is picking it apart. With guidance for a high-single-digit revenue decline in FY2027 and restructuring savings not landing until FY2031, the cheap price reflects the trajectory.

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Jim Cramer@jimcramer

Cramer's read on Nike's first-quarter results lands on the one line that decides whether the turnaround is real: cleaner inventory means less discounting and better margins ahead.

I will say this: Nike inventories are down!
  • Replies31
  • Reposts1
  • Likes68
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Reddit Pulser/wallstreetbets
Nike earnings are tomorrow and nobody seems to give a …💀

u/Spartanghostt6 501 upvotes524 comments

Charging $200 for a sweat suit they get made in a Chinese sweat shop for $5 is why brother

Apathy ahead of an earnings report is its own signal: 524 comments, and the top-voted takes focus on pricing power and stale product rather than the numbers. If the brand story is the problem, a margin beat buys only a day without a re-rating.

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Jim Cramer
PodcastMad Money w/ Jim CramerJim Cramer · 44 min

Mad Money w/ Jim Cramer 9/30/26

  • Cramer calls housing frozen: the 30-year national average at 7.34% versus 3% five years ago
  • Lennar down 20% and KB Home down 17% year to date; Toll Brothers holds up on 25% cash buyers
  • Whirlpool suspended its dividend; Home Depot and Lowe's both hit 52-week lows
  • IPO and M&A pipelines stalled too, with Oura shelving a $2.2 billion offering

Mortgage rates at multi-decade affordability lows are draining builders, appliance makers and the home-improvement aisles at once, so holders are really running a single trade. Cramer says the group does not recover until the war ends, oil retreats and rate hikes come off the table.

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NKE Coverage

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Frequently Asked Questions

What does Nike do?

NIKE, Inc. is the world's largest designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities.

What is the NKE stock price target?

24/7 Wall St.'s 12-month price target for NKE is $58.05, rated Buy. The Wall Street consensus target is $36.46. NKE price prediction →