Apple: Jobs Retreats
Even Steve Job makes mistakes. Dropping the price of the iPhone by $200 made so many current customers angry that AAPL is offering rebates to anyone who bought the handset before the cut. For Apple, it is not a lot…
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Even Steve Job makes mistakes. Dropping the price of the iPhone by $200 made so many current customers angry that AAPL is offering rebates to anyone who bought the handset before the cut.
For Apple, it is not a lot of money. Perhaps two million iPhones have been sold already.
It does, however, indicate the problems that Apple may have with several tiers of pricing on its phone and the iPod.
The price cut itself. Still a big mistake. If Apple does sell 10 million iPhone before the end of 2008, $200 per unit is a lot to give up, unless it can improve sales by five or six million units over that time frame.
Douglas A. McIntyre
Contact [email protected] for any questions or corrections.
Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.
McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.
His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.
A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.
TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.
McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.
